Category Archives: Designmatters

SXSW Interactive 2014 wrap-up: Chelsea Clinton, Neil Young and Toms.com

Chelsea Clinton at SXSW Interactive 2014

Chelsea Clinton at SXSW Interactive 2014

The final day of SXSW Interactive has now taken on a different cast; in light of the tragic car crash that claimed two festival-goers’ lives and injured many more. Our deepest condolences go out to the families of those victims.

Even though the festival was technically winding down; passion, engagement and insight revved high throughout the day’s panels and presentations. The conference had successfully lived up to its interactive title. Many themes in the 2014 program were plucked from a virtual suggestion box, including this year’s focus on tech’s role in social change, culminating with Chelsea Clinton’s galvanizing closing keynote address (more on that later). In fact, all of the events we attended on that final day—from presentations by TOMS founder Blake Mycoskie—were informed, either directly or indirectly, by a socially conscious approach to technological innovation.

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Art, science, wearable tech and viral video: Art Center at SXSW Interactive

There are as many ways to describe a day immersed in South by Southwest Interactive programming as there were LED screens lighting up every available space around the Convention Center in downtown Austin. But, like many of the tech pilgrims who made their way to this digital mecca, our epic first day at the conference was spent soaking in a free-flowing cascade of ideas about how innovation and technology can be leveraged to improve the way we interact with our work, home, communities, passions and the larger world around us. And at the end of an enlightening eight hours’ worth of events, we came away feeling more energized than exhausted—as if we had just taken a multi-vitamin full of more than the daily recommended amount of inspiration.

This is noteworthy because the same cannot be said of the movie or music components of SXSW, or any other festival for that matter. Skeptical? Good. Read on.

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Alumni Spotlight: Erik Molano, social impact graphic designer

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Erik’s story originally appeared as part of Desigmatters’ Alumni Spotlight series. Find out more about Art Center’s social impact design department, Designmatters.

Throughout my education, I had always been fascinated by the power of graphic design. It’s everywhere. In books, freeway signs, software applications, automobile dashboards, cereal box packaging, architectural wayfinding, maps, and so much more. The thoughtfulness and intention that goes into the communication we consume daily is so ubiquitous we sometimes forget that it’s carefully crafted by a worldwide community of graphic designers. Since I had become a part of this community, I challenged myself to find a place within it; to discover my full potential.

I began to ask myself, ‘What’s the most impact I can have as a designer? Is there more to design than just laying out images and text in a beautiful way? How does our work impact culture?’ After a few years of soul-searching, I found my answer lying within the world of social innovation, with many thanks to the following three catalysts.

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Clothing that bites back and bridges the gender gap in Uganda

MDP student Barb Natali designed these "barbed-shorts" to provoke dialogue about gender-relations in Uganda

MDP Student Barb Natali designed these “barbed-shorts” to provoke dialogue about gender relations in Uganda

Last fall I spent six weeks in Uganda as part of the Media Design Practices program. While there, a few classmates and I attended a crowded performance and had multiple, local men inappropriately grab us as we attempted to navigate the throng. I caught one teen in the act and yelled at him. He grinned at me during the tirade, but was for the most part unfazed.

A few days later when the anger subsided, I reflected on the experience. The incident had provoked questions about the interactions and power dynamics between men and women in Uganda. In order to develop an understanding of these aspects of the society I decided to create a series of designs to facilitate conversations about Ugandan experiences, reactions, and negotiations of the dynamics between men and women, specifically in regard to sexual harassment and inequality.

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LAUSD and Art Center partner against gun violence

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Los Angeles Unified School District (LAUSD), the nation’s second largest public school system, has joined forces with Art Center’s renowned social impact department, Designmatters, to implement Designmatters’ cutting-edge health curriculum, Where’s Daryl? Designed to get teens and tweens talking about gun violence in an effort to prevent it, the middle school classroom toolkit is part of Uncool: The Anti-Gun Violence Project, an award-winning program supported by the Nathan Cummings Foundation and dedicated to the memory of Norman Schureman (Product Design ’85), a beloved Art Center instructor who lost his life to gun violence in 2010.

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View from the Bridge: Saluting graduating students and Art Center’s social impact on healthy drinking water and food

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A Balde Movil prototype is put to the test in Altos del Pino, Bogota, Colombia.

The Fall 2013 term culminated last weekend with our Grad Show—an unqualified success attracting hundreds of industry representatives—and the arrival of our students’ families on campus for graduation. It was my great pleasure to meet many of them and share in their excitement and pride.

I began this weekend’s ceremonies by reading Everything is Waiting for You by David Whyte. An ode to the creative power of community, this poem was born surprisingly out of a moment of deep grief for the author, which makes its vibrant call to action all the more remarkable. The work begins with a warning of isolation—“Your great mistake is to act the drama as if you were alone”—moves to an acknowledged tension of individual identity in the crowd—“Surely, even you, at times, have felt … the swelling presence, and the chorus, crowding out your solo voice”—and concludes with an exultant celebration of discovery and the power of entering the “conversation”—“The kettle is singing even as it pours you a drink” and, ultimately, “Everything is waiting for you.”

I shared this poem because I want our graduating students to find the strength to face what is calling them and recognize that they are surrounded by an astonishing depth and plethora of life. I want them to celebrate where the new edges meet and, as the poem suggests, believe they can change the world by their attentive presence.

Our students’ work offers ample evidence that this is all very much underway.

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Mirka Meyer: Designmatters alum addresses visual communication needs in humanitarian aid context

Mirka Meyer

Kenya-based Designmatters alumna Mirka Meyer

Mirka Meyer started her career in 1995 as a graphic designer in New York. She has since built up a successful career as a communication and branding specialist for various corporations and agencies in New York, Los Angeles and Frankfurt. In 2002 she came to Berlin with Pentagram and shortly thereafter co-founded the branding agency ‘metorical’ as well as the gaming magazine [ple:]. In 2008 she redirected her professional career from the creative industries to the humanitarian sector, managing acute and chronic emergencies with Médecins Sans Frontières (MSF / Doctors without Borders) in the Central African Republic, Ethiopia, Haiti, Chad, DR Congo and South Sudan. Her current project brings her knowledge of visual communication together with the pressing practical communication needs of humanitarian emergencies in developing countries. Mirka received her BFA from Art Center College of Design in the year 2000, and currently lives in Nairobi, Kenya.

When people see my CV nowadays I usually get a few puzzled looks and definitely a few questions. It is neither the most common, nor the most obvious path that I have taken. But I have always strongly believed in “thinking outside the box.” I know that this belief has given me a very unique view of the world and very valuable insights into the importance of visual communication within the context of humanitarian emergencies.

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Grateful for what designers bring to the table: Honesty––its power to change the conversation and the world

©2013 Wendy MacNaughton for LEAP Symposium

A new video by alum Erik Anderson — about the convening at Art Center of social innovation design students and educators, corporate and nonprofit leaders — has made Good’s 2013 Top 10 list. Illustration © 2013 Wendy MacNaughton for LEAP Symposium

“For all of you designers who need inspiration to conquer the wicked problems we face in the world today,” says Mariana Amatullo, “let’s remember that honesty, coupled with a good measure of bold determination and ingenuity, can help us leap forward.”

For Amatullo, Art Center vice president and co-founder of the social impact department Designmatters, honesty is an ethos that informs all of her work with her team at the College and with a growing cohort of young designers leading a global movement using “design thinking” to address seemingly intractable challenges—from homelessness and gun violence to water poverty and gender inequality—in ways that have never been tried before.

“We’re at a point where thousands of students across the country, in high school and college and graduate school, are joining [this] movement to participate in and impact the world around us,” says William Drenttel, an award-winning designer, publisher and design leader.

Along with Drenttel and like-minded colleagues at Art Center and around the country, Amatullo recently organized a national gathering of professionals and students to explore opportunities for strengthening the movement and shaping its future. A chief concern of the LEAP Symposium: How to make design for social innovation a viable career with navigable pathways, and how to prepare both students and potential employers for an era in which designers will be—must be—at the table in discussions large and small about solving the world’s “wicked problems.”

Here’s an idea. Try this out around your own Thanksgiving dinner table: When you’re sharing what you’re grateful for this year, be completely honest. Continue reading →