Tag Archives: Andrew Kapamajian

Meet Andrew Kapamajian

Advertising student Andrew Kapamajian says that the incredible creativity of his classmates was one of the most surprising things about coming to Art Center.

“You come to Art Center thinking you have the most unique ideas, then you go to class and find at least three or four others there with the same idea,” he says. “It’s frustrating, but it pushes you to think harder.”

Read more about Andrew and his Art Center experience at in this great interview.

The Mystery of the Pimped Ad

Pimp My Ad poster

If you’ve walked through Art Center recently, chances are you’ve seen posters for Pimp My Ad.

The first poster that caught the Dotted Line’s attention was designed by second-term Advertising major Chris Gilbert and was a visual nod to William Bernbach’s classic 1959 Volkswagen ad campaign.

Printed on larger stock than most anything else adorning the College’s hallways, the poster featured a black-and-white photograph of, well, a “pimp hat,” paired with copy about a campus group whose existence was no longer a mystery.

Pimp My Ad, which borrows its name from MTV’s popular car customization show Pimp My Ride, is a weekly art direction workshop in which Advertising majors have their work critiqued informally by Advertising Department Acting Chair James Wojtowicz, guest speakers like Art Center Advertising alumnus Zhorab Gevorkian and, most importantly, their academic peers. Continue reading