Art Center’s Mark Breitenberg welcomes participants to the 2014 Create Change Forums in Beijing.
In the latest issue of Dot magazine, we take a look at Art Center College of Design’s long history—nearly 60 years—of connections to Asia. Take a trip with us through time and across the Pacific as we look back in history and forward to the future. Today’s focus: the College’s growing relationship with China.
Whether it’s the impending arrival of China-made cars to the U.S. market or Film alumnus Michael Bay’s (BFA 88) Transformers: Age of Extinction breaking the $300 million barrier at the Chinese box office, these days all eyes are on the Middle Kingdom. And Art Center is no exception.
Just ask Mark Breitenberg, special assistant to the College’s president, who led the Create Change Design Forums, a three-day series of presentations and workshops which took place in China this September during Beijing Design Week.
At the packed forums, co-organized by Graduate Industrial Design (Grad ID) alumnus Lan Yu and sponsored by her company, Art Center leaders and alumni met with employees from 70 Chinese companies to introduce them to Art Center’s methodologies and creative processes.
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