Chris Do and Jose Caballer, co-founders of The Skool. ArtCenter photo by Jennie Warren
The business of online learning is booming. Just ask lynda.com co-founders, former ArtCenter faculty member Lynda Weinman and alumnus and Trustee Bruce Heavin (BFA 93 Illustration), whose company was acquired this year by LinkedIn for $1.5 billion.
Inspired and mentored by these pioneers, Graphic Design alums Jose Caballer (BFA 96) and Chris Do (BFA 95) represent a new generation of innovative education entrepreneurs. Together the two have co-founded The Skool, an online learning resource for designers.
The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.
The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!
In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.
In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.
“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”
