The day Max Knecht pulled a squid, a walrus, a deer and a bunny out of a bright green vintage suitcase is the day he landed his first big deal as a designer.
“It was a formal meeting in [Knock Knock company founder and CEO] Jen Bilik’s office,” recalls Knecht PROD 11, who was still a student at the time. “But bringing all those animal body parts in a suitcase broke the seriousness.”
These were no ordinary plush toys. An imaginative take on swapping identities, Knecht’s bright-colored animals had a clever postmodern flair. Each one separated into three segments, and he demonstrated for Bilik how these “lumps” could be zipped together in any combination. She loved the crisscross-creature concept and offered Knecht a buyout on the spot. Today six different Clump-O-Lumps are available on Knock Knock’s website.
It’s tempting to call moments like this magic, the proverbial rabbit pulled out of a hat. Or a lucky break, all about who you know.
But it was none of these.