What is your favorite color? If you’re a CEO, your answer will probably be different than most. Results from a 60-second online test are being used to steer people toward a career that matches their personality and strengths.
USA Today reports: “[Psychiatry professor Rense] Lange says no one knows why so much can be learned about a person by the colors they choose. Those answers are buried deep in neuroscience, he says, but it’s just a matter of time before marketers will be able to target products to consumers based on color preferences.”