Posts Tagged ‘Fast Company’

Has alum Chris Do helped reinvent the music video with the interactive design for the Coldplay hit, “Ink?”

Wednesday, January 28th, 2015

The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.

The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!

In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.

In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.

“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”

You can experience the “Ink” video here.

Art Center alumni notes: November 2014

Wednesday, December 10th, 2014
Jesse Hazelip launches his first solo show, "Mark of Cain" at Known Gallery in Los Angeles.

Jesse Hazlip launches his first solo show, “Mark of Cain” at Known Gallery in Los Angeles.

Art Center alums wrapped up 2014 with a flurry of media attention and creative activity. Here’s a snapshot of their impressive undertakings.

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Student Shares Product Design Internship Lessons

Thursday, April 18th, 2013

Sometimes, the lessons learned in the field are the ones that stick the most. Geoff Ledford, a graduating Art Center student in Product Design, recently wrote an article for Fast Company detailing his experiences interning at Soulcake Creative in San Clemente, California.

“As a designer, I draw and work in 3D – communication via pictures and sketches,” said Ledford. “But prior to deciding to become a designer, I was a writer. My thought was that if I shared some of these lessons, they might help someone else.”

Product Design graduate Geoff Ledford.

Geoff Ledford talks about his design internship experiences in a recent Fast Company article.

His lessons boil down to four points:

  • Kill your ego. “A tinge of hubris can quickly contaminate an otherwise good relationship,” said Ledford. “And with so many capable design consultancies all ready to do the same job, it’s important to stay humble.”
  • Bring passion to your presentation. While working at Soulcake, one of the partners at the studio explained, “A good presentation shouldn’t just give me information–it should evoke emotion.” Ledford realized that his work could not solely rely on analytical justification, but rather worked best when it incorporated emotional elements.
  • Find your own voice. No matter what kind of work, this advice is crucial to anything creative. Ledford makes his case with jazz musician Freddie Hubbard who had to find a voice that was his own instead of being an imitation of Miles Davis. Likewise, when Ledford said he tried creating work he thought his boss would want, “the result was a bunch of concepts that lacked my voice and, consequently, weren’t authentic.”
  • Work will always be there.Wanting to make a good impression, one day Ledford opted to go in the office early to work rather than surf with one of the owners. Instead of pushing Ledford into the office, the owner responded that he thought Ledford should surf: “There is always work and the waves aren’t always this good.” Like any creative endeavor, exploring opportunities outside of design (like surfing) gives fresh perspective.

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Fast Company honors Designmatters students, staff

Friday, September 14th, 2012

Giradora, designed by Alex Cabunoc and Ji A You, cuts the water and time needed for laundry.

Students and staff at Art Center’s Designmatters program will make their mark on Fast Company’s upcoming issue dedicated to design.

The magazine has named three students from Designmatters as finalists in its annual Innovation by Design competition in the Student Designs category for their designs dedicated to those in developing countries.

Kim Chow designed the clip-on faucet device, Balde A Balde, that turns any water basin into a source of flowing water for those who lack running water in their homes. And Alex Cabunoc and Ji A You created a $40 foot-powered washer, Giradora, which cuts the water and time needed for laundry.