Posts Tagged ‘Gary Goldsmith’

Building a better Super Bowl spot, Art Center-style

Tuesday, February 4th, 2014

When I think about what it takes to create a great Super Bowl spot, I can’t help but first think of all of the things we had to tell our teams NOT to do to create one.

  • No animals doing things animals can’t do.
  • No old people doing things old people can’t do.
  • No inanimate objects doing things inanimate objects can’t do.
  • No Martians or other forms of aliens.
  • No cavemen.
  • No deserted islands.
  • Nothing that uses the soundtrack from “2001 Space Odyssey.”
  • Nothing that features a chimpanzee, even if it is doing things chimpanzees can do.
  • No one going to heaven.
  • Nothing that requires you to play me a special effects reel from a company in Finland before telling me the idea.
  • No 70′s hits and site gags.
  • No patriotic attempts to make people cry.
  • And please, no old chestnuts I killed last year.

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“Graphic Design USA” Names Faculty and Alumni Among Most Influential Professionals in Advertising

Wednesday, May 29th, 2013
Art Center's Advertising Department Chair Gary Goldsmith. Photo: Chuck Spangler

Art Center’s Advertising Department Chair Gary Goldsmith. Photo: Chuck Spangler

This year, Graphic Design USA turns 50 years old. To celebrate the occasion the magazine has asked its readers to name the most influential graphic designers, art directors, corporate design departments and more of the past 50 years.

The publication plans to unveil the results of its 50th Anniversary Survey throughout the year. Not surprisingly, several Art Center faculty and alumni have made the list so far.

For this post, we’ll focus on Art Center alumni from the world of advertising in the survey, which includes Advertising Department Chair Gary Goldsmith ADVT 81 listed among the “Most Influential Art Directors of the Last 50 Years.”

“I’m honored to be included in that group,” said Goldsmith of making the list, a space he shares with fellow alumni David Peterson GRPK 88 and Tracy Wong ADVT 84. “I know most of them, and have worked with many of them during my career.”

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