Tag Archives: Geoff Ledford

View from the Bridge: Art Center’s incoming class, the LEAP Symposium and bringing the Bard to Lida Street

President Lorne M. Buchman

President Lorne M. Buchman

Being surrounded each and every day by thought-provoking ideas and inspiring individuals is perhaps the greatest benefit of working at Art Center. As President, I’m in a unique position to see so much of the remarkable work created here.

A clear side effect—and thankfully, it’s a good one—is that at the end of the day I have a lot on my mind. Which is why I’d like to start sharing with you here, on occasion, my thoughts on what I’m seeing, hearing and experiencing around campus and in the larger community.

First things first: The Fall 2013 term is well underway. Before we reach that busy midterm crunch, I’d like to tell you a few things about our latest incoming class. After receiving the highest number of applicants across all disciplines in our 83-year history, Art Center this fall welcomed 361 undergraduates and 68 graduate students, our largest incoming class ever. The increase reflects the strength and growth of our academic programs, as well as the planned expansion envisioned in Create Change, Art Center’s 2011–2016 strategic plan.

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Student Shares Product Design Internship Lessons

Sometimes, the lessons learned in the field are the ones that stick the most. Geoff Ledford, a graduating Art Center student in Product Design, recently wrote an article for Fast Company detailing his experiences interning at Soulcake Creative in San Clemente, California.

“As a designer, I draw and work in 3D – communication via pictures and sketches,” said Ledford. “But prior to deciding to become a designer, I was a writer. My thought was that if I shared some of these lessons, they might help someone else.”

Product Design graduate Geoff Ledford.

Geoff Ledford talks about his design internship experiences in a recent Fast Company article.

His lessons boil down to four points:

  • Kill your ego. “A tinge of hubris can quickly contaminate an otherwise good relationship,” said Ledford. “And with so many capable design consultancies all ready to do the same job, it’s important to stay humble.”
  • Bring passion to your presentation. While working at Soulcake, one of the partners at the studio explained, “A good presentation shouldn’t just give me information–it should evoke emotion.” Ledford realized that his work could not solely rely on analytical justification, but rather worked best when it incorporated emotional elements.
  • Find your own voice. No matter what kind of work, this advice is crucial to anything creative. Ledford makes his case with jazz musician Freddie Hubbard who had to find a voice that was his own instead of being an imitation of Miles Davis. Likewise, when Ledford said he tried creating work he thought his boss would want, “the result was a bunch of concepts that lacked my voice and, consequently, weren’t authentic.”
  • Work will always be there.Wanting to make a good impression, one day Ledford opted to go in the office early to work rather than surf with one of the owners. Instead of pushing Ledford into the office, the owner responded that he thought Ledford should surf: “There is always work and the waves aren’t always this good.” Like any creative endeavor, exploring opportunities outside of design (like surfing) gives fresh perspective.

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Art Center Top Winner of Awards from Industrial Designers Society of America

Art Center College of Design won the most awards of any college in the prestigious 2012 International Design Excellence Awards (IDEA®). Design teams are celebrating across campus today as the Industrial Designers Society of America (IDSA) unveiled the winners of the program—a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts.

Balde e Balde

IDSA will reveal the Best in Show, Curator’s Choice, People’s Choice and the Sustainability Award at the IDEA ceremony on Aug. 18 at its 2012 International Conference in Boston.


Students won three Gold, two Silver, and three Bronze awards in the annual competition. Congratulations to all the students, faculty, staff, and administrators who were involved in these projects.


Gold Winners

  • Mike Kim, Product, DIGIFI: Audionauts project
  • Kim Chow, Designmatters, Product, Environmental Design, Balde a Balde: Safe Agua project
  • Alex Cabunoc & Ji A You, Designmatters, Product, Environmental Design, GiraDora: Safe Agua Washer and Spin Dryer

Silver Winners

  • Geoff Ledford, Product, Traverse Ski Patrol Rescue Toboggan
  • Leonardo Ochoa, Product, ALLAYANT – A shirt with built-in back support for paramedics

Bronze Winners

  • Derrick Tan, Product, Link Collapsible Recurve Archery Bow and Prosthetic
  • Siddharth Vanchinathan, Hugo Giralt Echevarria, Philip Keller, Jan Lienhard, John Badalamenti, Nicholas Fusso and Heather Hoopes, Grad ID, KPCC Growth Strategy
  • Andrew Kim, Product, Pal IV Pump System


  • James Cha, Product, Syncro – Post-surgical knee rehabilitation device
  • Lindsay Nevard, Product, Nutriflex Flexible Infant Nutrition System
  • Chelsea Ji Hong Park, Product, Blind Spot laundry kit for the visually impaired
  • Joel McDavitt, Product, Airia Rescue Backboard
  • Jonas Crister Kristiansson, Grad ID, A Place For My Stuff
  • Seth Weissman & Viirj Kan, Designmatters, Product, Environmental Design, Caja Del Tesoro: Safe Agua
  • Kim Chow & Carlos Vides, Designmatters, Product, Environmental Design, Soap Buddy: Safe Agua
  • Mariana Prieto & Alexandra Yee, Designmatters, Product, Environmental Design, Clean & Smart.

Don’t Miss Design Runway This Friday

Environmental Design student Belle Shang will present her BeWild winter accessories at Design Runway.

This Friday, Art Center College of Design will hold its annual Design Runway show at the College’s Hillside Campus. The show, which is free and open to the public, focuses on how industrial design and visual art students are expressing themselves through apparel design.

“This is a runway show unlike any other,” said Design Runway instructor Justine Parish of the event which marks the culmination of the course of the same name. “Apparel design at Art Center is less about fashion than it is an outlet for students from all departments to explore a new medium for their creativity. As a result, we have Product Design students creating performance sportswear for space travel, Illustration students creating jewelry, Transportation Design students creating high fashion shoes and everything in between.”

Continued after the jump.

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