In this photo from the mid-90s, Product Design alumnus Gordon Bruce (BS 72), standing, teaches a creativity course at the Innovative Design lab of Samsung (IDS).
In the latest issue of Dot magazine, we explore Art Center’s long history—nearly 60 years—of connections to Asia. Today, we look at the College’s now 20-year relationship with Samsung.
When it comes to Art Center in Asia, one man whose influence stretches far and wide is Product Design alumnus Gordon Bruce (BS 72), who this past Spring delivered the College’s commencement address and received the Art Center Lifetime Achievement Alumni Award.
At that event, Bruce told an entertaining story—complete with props—about teaching in Seoul, South Korea and the time he used a banana to illustrate to a group of Samsung designers why “mother nature is the best designer.”
Beyond drawing laughter and a big round of applause, his tale offered a unique glimpse into an era when Samsung was far from the technology powerhouse it is today and a time when the company and Art Center were just beginning what is today a 20-year relationship.