Tag Archives: IDEO

Giving design the business: The ROI on Art Center’s longstanding partnership with INSEAD

What at first felt like a total culture clash just a decade ago is now standard practice in most top-earning companies. The idea of blending design innovation with business strategy has quickly evolved from a seedling, to a trend and now to a “must have.”

Art Center alumni and friends reunited in San Francisco on February 28 to celebrate the 10-year partnership of the College and INSEAD, one of the world’s leading and largest graduate business schools. Close to 150 industry leaders gathered at the posh play-inducing headquarters of Airbnb on Brannan Street to toast the success of a concept early adopters admitted seemed wacky.

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Designmatters student Adriana Crespo hones her human-centered design skills in Nigeria

Designmatters student Adriana Crespo

Designmatters student Adriana Crespo

This past summer, I was fortunate enough to be part of an incredible team of creative people with backgrounds in business design, interaction design, industrial design, engineering and writing, to mention a few. This multidisciplinary group of people make up IDEO.org, a non-profit born from design consultancy (IDEO).   IDEO.org saw the power and success of design thinking and human-centered design, and decided to apply these methodologies to solve pressing issues of poverty around the world.

Being a Designmatters Concentration student, I couldn’t have asked for a better opportunity to start exercising my design skills in the social impact field. My title of “graphic design intern” only partially describes all the tasks and challenges I was asked to take on.

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Alumni Spotlight: Mariana Prieto, social impact product designer and IDEO.org Fellow

Mariana’s story originally appeared as part of Desigmatters’ Alumni Spotlight series. Find out more about Art Center’s social impact design department, Designmatters.

“How was the IDEO.org Fellowship?” many people ask. Although extraordinary, intriguing, surprising, challenging, and rewarding all are words that immediately come to mind, I don’t want to oversimplify my answer and leave it at that. I am still digesting the wonderful learnings and lessons that I have gathered in the last year. For now, let me start by focusing on my time doing research and prototyping out in the field. Over the course of the past year, I’ve spent a cumulative five and a half months traveling and visiting the communities where we work. This is where the magic happens. This is where our work intersects with the people we are designing for and why so many of us choose to follow the path of social design.

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Art Center Business Club launches design networking tour through San Francisco’s most innovative design studios

Screen Shot 2014-06-13 at 2.25.08 PMHailing Uber cabs, grabbing a cup of the Bay Area’s finest coffee, snapping photos of Fisherman’s Wharf and meeting with some of the biggest design consultancies on the West Coast—it’s all in a day’s work for the the members of Art Center Business Club.

This past May, 14 members of the Art Center Business Club (ACBC) packed up for a week of exciting studio tours in San Francisco– ten in all. The agenda included meetings with such consultancies as IDEO, frog design, inc., and NewDealDesign, as well as print and media companies like Chronicle Books and WIRED.

In a time of unprecedented competition for art and design jobs, students actively seek out studios and companies they can join to jumpstart their careers. Students participate in internships offering a deeper understanding of a particular company’s creative ethos and workflow without the commitment of a full-time job. However, internships are seasonal and require a significant time commitment in order to determine whether that particular organization is a good fit. This is where studio visits come in. They deliver valuable insights into working culture, company culture, company structures—all the things you don’t learn as a student searching a firm’s website. With this knowledge, applicants emerge more informed and prepared to face the professional world.

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View from the Bridge: Grounded in reality and ready for professional liftoff

Students present work to Honda Research and Development executives.

In a Sponsored Project, Graphic Design student Sungmoon Chung, center, presents work to alumnus and Honda R&D Americas Division Director Dave Marek (BS 87 Industrial), far right.

Summertime is traditionally set aside for leisurely activities—poolside lounging, pleasure reading and, at least through June, watching the Stanley Cup Final.

But here at Art Center, our students are as busy as ever. Many students continue their studies through the Summer term, while others, thanks to our dedicated staff in the Office of Career + Professional Development, scatter across the globe working as interns at an impressive array of organizations. It’s amazing, really, when you stop to look at where our students have landed internships:

  • Illustration student Adriana Crespo is at design firm IDEO in San Francisco;
  • Film student Juliana Rowlands is at director Roman Coppola’s production company The Director’s Bureau in Los Angeles;
  • Transportation Design student Harrison Scott Yen is at Chrysler’s Street and Racing Technology division in Michigan;
  • Graphic Design student Siyun Oh is at the Museum of Modern Art in New York;
  • Transportation Design student Yang Fu is at vehicle manufacturer Renault in France;
  • Product Design student Benji Kurada is at Google in Switzerland; and
  • Transportation Design student Sean Peterson is at Suzuki Motor Corporation in Japan.

I could go on, but I think you get the picture. These are not your everyday assignments; our students are working with some of today’s most prestigious companies.

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SXSW Interactive 2014 wrap-up: Chelsea Clinton, Neil Young and Toms.com

Chelsea Clinton at SXSW Interactive 2014

Chelsea Clinton at SXSW Interactive 2014

The final day of SXSW Interactive has now taken on a different cast; in light of the tragic car crash that claimed two festival-goers’ lives and injured many more. Our deepest condolences go out to the families of those victims.

Even though the festival was technically winding down; passion, engagement and insight revved high throughout the day’s panels and presentations. The conference had successfully lived up to its interactive title. Many themes in the 2014 program were plucked from a virtual suggestion box, including this year’s focus on tech’s role in social change, culminating with Chelsea Clinton’s galvanizing closing keynote address (more on that later). In fact, all of the events we attended on that final day—from presentations by TOMS founder Blake Mycoskie—were informed, either directly or indirectly, by a socially conscious approach to technological innovation.

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LEAP Symposium kicks off with a line-up of pioneers in design and social innovation

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One hundred thought leaders and educators in design and innovation will converge at Art Center College of Design September 19–21 for the LEAP Symposium, a convening comprised of a series of focused conversations exploring new career pathways for designers in the emerging field of social innovation. For more information about LEAP, including participant photos and bios, please visit the newly launched website.

The weekend-long symposium was conceived and hosted by Mariana Amatullo, Vice President, Designmatters Department with a national braintrust that includes: Allan Chochinov, Chair Products of Design, School of Visual Arts and Partner, Core 77; Lee Davis, Scholar-in-Residence, Center for Social Design, Maryland Institute College of Art (MICA); William Drenttel, Director, Winterhouse Institute and Edirorial Director, Design Observer and LEAP Symposium Editorial Director; Robert Fabricant, Vice President of Creative, frog; Jocelyn Wyatt, Co-Lead and Executive Director, IDEO.org.

Portions of the event are open to students, faculty, staff and members of the public. Check out the schedule below. And if you can’t attend in person, you can also tune into the livestream of LEAP’s opening session and LunchTime Talks here.

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Filling in the Blank: Students Bringing TEDx to Campus

Class shot of the TEDx Art Center College of Design Studio. Photo: June Korea.

Orange will mix with red this summer when the student-driven TEDx Art Center College of Design conference takes over the Hillside Campus on Saturday, June 9 to explore the event’s theme: “Design a ________ for Social Impact.” The “blank” in that title is a call-to-action designed to inspire conference attendees to come up with their own idea for how to effect positive change in the world.

Also on hand to inspire attendees will be an impressive lineup of speakers, including Doug Powell, national president of AIGA and the individual spearheading that association’s Design for Good initiative; and Cameron Tonkinwise, chair of Design Thinking and Sustainability at Parsons The New School School for Design, whose current research is exploring design-enabled sharing of resources. And for something completely different, Art Center Product Design alumnus and KILLSPENCER founder Spencer Nikosey has been tapped to provide the day’s musical entertainment.

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