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Illuminating Lumi: charting a startup’s path from Shark Tank to Y Combinator to VC funding

Jesse Genet with Inkodye display

Jesse Genet with Inkodye display

When 16-year old Jesse Genet began printing tee shirts in her parents’ basement, the enterprising teen could have scarcely fathomed a future in which her bright idea would morph into Lumi, a company with $2.5 million in sales, which appeared on ABC’s Shark Tank, earned a coveted spot in Silicon Valley’s hottest startup incubator Y Combinator (think Airbnb, reddit, Dropbox) and has just closed on a seed venture round of financing.

Jesse and Lumi business partner Stephan Ango met as Product Design students at Art Center. Before starting college, however, Jesse was a natural-born entrepreneur who sought out a better way to print photography on textiles. A ton of research led her to a reference about a dye process that intrigued her and eventually led her to the man who owned the rights to the dye and the last inventory of the substance. She first contacted him while still in high school. “He didn’t take me seriously at first,” Jesse recalls. “After all I was just a high school kid. It wasn’t until Stephan and I joined forces and we made several trips to Northern California to meet with him that he finally began to negotiate with us seriously.” Continue reading