Ayzenberg Group lobby
As Ayzenberg Group celebrates its 20th anniversary, founder and Art Center alum, Eric Ayzenberg, reflects on the dynamics that originally inspired him to plant his professional roots in Pasadena’s Innovation Corridor.
In the early 1990s, we brought a decade of advertising and design experience acquired from both the East and West Coasts to an up-and-coming area of great potential in Pasadena. With a small crew of like-minded souls I had met at Art Center College of Design and beyond, we purchased a spacious 15,000-square-foot studio on Walnut Street, plus an adjacent 5,000-square-foot space next door, and established our agency.