Posts Tagged ‘INSEAD’

Stuck in a rut? Alum Audrey Liu’s iPad App Can Help.

Wednesday, June 26th, 2013

Ever wish you could “unstuck” yourself from a sticky situation? Creative Director Audrey Liu of SYPartners Inc. developed an iPad app called Unstuck that helps users find motivation to overcome obstacles by understanding what’s wrong and providing a set of tools to solve the problem.

In a recent profile in The People Stories, Liu admits that she had admired SYPartners while she was studying at Art Center, where she presented her exhibit to them on recruitment day. Liu came prepared to seize the moment, at least partially thanks to the training she received while studying abroad at INSEAD, a business school in Singapore and a longtime partner of Art Center.

Creative Director Audrey Lui developed the Unstuck iPad app to help users find motivation to solve problems.


That experience, Liu said, also reinforced “the importance of design and storytelling as a communication tool.” Now, split across bi-coastal offices in New York and San Francisco, she and the rest of the SYPartners product design team brainstorm and develop products that transform the way companies do business. “Now being involved in the hiring process at SYPartners, I can see a focus on clear, simple, emotive storytelling as well as a passion for communicating information in a very human way,” said Liu.

During the past two decades, the firm has guided some of the world’s most respected companies like Starbucks, Apple, Facebook, Coca-Cola, Visa, and more. Liu feels inspired and excited by the challenges she and her team face on a daily basis. “I feel very lucky to be able to say that there are a lot of things that I love about my job.”



UPDATED: Alum’s prosthetic named Dyson Award runner-up

Tuesday, December 4th, 2012

A prosthetic socket designed to be adjustable, robust and affordable designed by Benevolent Technologies for Health (BETH) was named one of two international runner-ups for the prestigious James Dyson Award.

Product Design alumnus Jason Hill is part of the BETH Project team, which also includes Elizabeth Tsai, an MIT student pursuing her master of science degree, Ramin Abrishamian, an MIT alumnus and businessman, and Asa Hammond, who is earning a degree in physiological science at UCLA.

The BETH Project’s website says its launch product “will bring significant cost savings to the multi-million dollar prosthetic care industry that struggles to meet the needs of low income patients especially in developing countries.”

The team also says that by being made from an infinitely re-moldable material, its mass-producible socket device will cut prosthetic care costs by reducing or eliminating labor intensive procedures like fitting, fabrication, adjustment and re-fabrication.


INSEAD Week at Art Center

Monday, March 8th, 2010

For the past six years Art Center and INSEAD, a top-tier business school with campuses in Singapore and Fontainebleau, France, have participated in an annual study abroad program. Each year, a group of Art Center Product Design students travel to one of INSEAD’s two campuses to collaborate on a creative project with MBA candidates. They also attend graduate-level business courses in finance, marketing, entrepreneurship and various other business subjects.

Every March, INSEAD students and leadership visit Pasadena as part of INSEAD Week at Art Center. To help the visitors better understand the role of design and the design process, they are taken on a five-day tour of Southern California that includes workshops, presentations and visits to corporate studios. The latest batch of participants arrived in Pasadena Thursday, and will be here through Tuesday. They will tour Belkin, Stuart Karten Design, Idea!Lab, RTT and Disney Consumer Products, among many more fun activities. Be sure to welcome them to campus!