Tag Archives: iPad app

Entertainment Design alum Edmund Liang is shaping the future one video game at a time

Edmund Liang

Entertainment Design alum Edmund Liang

Edmund Liang is a multidisciplinary artist specializing in transmedia narratives and multi-sensory spatial experiences. Last fall, Liang was named one of Complex Art+Design’s 25 People Shaping the Future of Design and his projects—video games, interactive media, film and animation, motion graphics, photography—are as eclectic as his client list, which includes the Famous Group, Jim Henson Company, Dreamworks, Psyop, Imaginary Forces and Logan.tv.

A self-described “provocateur” in his field, Liang was once an “art kid” in high school who had no idea that there was a world of design. “I didn’t know that the keyboard in front of me was designed,” he recalled. “I didn’t know that the video games I was playing had people behind them.”

By the time it came time to consider colleges, Liang was first attracted to Art Center’s Illustration program and touring the campus prior to enrolling, he said, “I got the impression that it was a very rigorous and serious school. That’s what I wanted.”

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Artwork by Edmund Liang

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Stuck in a rut? Alum Audrey Liu’s iPad App Can Help.

Ever wish you could “unstuck” yourself from a sticky situation? Creative Director Audrey Liu of SYPartners Inc. developed an iPad app called Unstuck that helps users find motivation to overcome obstacles by understanding what’s wrong and providing a set of tools to solve the problem.

In a recent profile in The People Stories, Liu admits that she had admired SYPartners while she was studying at Art Center, where she presented her exhibit to them on recruitment day. Liu came prepared to seize the moment, at least partially thanks to the training she received while studying abroad at INSEAD, a business school in Singapore and a longtime partner of Art Center.

Creative Director Audrey Lui developed the Unstuck iPad app to help users find motivation to solve problems.

Unstuck-App

That experience, Liu said, also reinforced “the importance of design and storytelling as a communication tool.” Now, split across bi-coastal offices in New York and San Francisco, she and the rest of the SYPartners product design team brainstorm and develop products that transform the way companies do business. “Now being involved in the hiring process at SYPartners, I can see a focus on clear, simple, emotive storytelling as well as a passion for communicating information in a very human way,” said Liu.

During the past two decades, the firm has guided some of the world’s most respected companies like Starbucks, Apple, Facebook, Coca-Cola, Visa, and more. Liu feels inspired and excited by the challenges she and her team face on a daily basis. “I feel very lucky to be able to say that there are a lot of things that I love about my job.”