Recent Art Center Film alumnus Jon Jon Augustavo has more than one reason to celebrate. The music video “Thrift Shop” that he directed for Macklemore & Ryan Lewis—with 324 million YouTube views and counting—has been nominated for BET Music Video of the Year.
On top of that, their second music video collaboration, “Can’t Hold Us,” has racked up nearly 44 million views on YouTube in six short weeks. Both songs made it to number one on the Billboard Hot 100 singles chart, and “Can’t Hold Us” is now four weeks into holding top spot.
But Augustavo sees that success in a more humbling light.