Tag Archives: James Wojtowicz

Ad Students Take Home the Gold

At the recent One Club student competition award ceremony in New York, three Art Center Advertising students brought home a most prestigious souvenir—a One Club gold pencil.

From left to right: Brandon Grande, Advertising Department Interim Chair James Wojtowicz, Dawn Kim, Josephine Yatar

The award is the ad student equivalent of winning an Oscar. Students Brandon Grande, Dawn Kim and Josephine Yatar worked as a team to develop an integrated branding campaign, NY Feeds NY, for City Harvest, a food donation service that helps feed the homeless in New York.

Art Center also picked up three merit awards for entries by three other teams.

Congrats to all, and be sure to check out all the Art Center winners at the One Club site!

The Mystery of the Pimped Ad

Pimp My Ad poster

If you’ve walked through Art Center recently, chances are you’ve seen posters for Pimp My Ad.

The first poster that caught the Dotted Line’s attention was designed by second-term Advertising major Chris Gilbert and was a visual nod to William Bernbach’s classic 1959 Volkswagen ad campaign.

Printed on larger stock than most anything else adorning the College’s hallways, the poster featured a black-and-white photograph of, well, a “pimp hat,” paired with copy about a campus group whose existence was no longer a mystery.

Pimp My Ad, which borrows its name from MTV’s popular car customization show Pimp My Ride, is a weekly art direction workshop in which Advertising majors have their work critiqued informally by Advertising Department Acting Chair James Wojtowicz, guest speakers like Art Center Advertising alumnus Zhorab Gevorkian and, most importantly, their academic peers. Continue reading →