Last summer, I taught a production workshop class at ArtCenter College of Design in Pasadena and was very impressed with their film program and the students. I knew the Film department Chair Ross LaManna, having hired him as a screenwriter several times over the years. But the teaching experience got me thinking about the role of film schools in today’s entertainment industry, and I hoped Ross could help explain it to me. Continue reading
Dove Real Beauty Sketches, directed by John X. Carey, sets new record
Viewed more than 114 million times and counting, it became the most watched Internet commercial of all time in less than a month online, the New York Daily News reports. This week it surpassed the previous record holder, the Evian Roller Babies, notes Mashable.
What makes the three-minute video, directed by Art Center College of Design film alumnus John X. Carey for Dove’s Real Beauty campaign, so compelling?
A woman walks behind a curtain, where a forensic artist draws her based on her description of herself. What she doesn’t know is that another person will come in later and describe her as well. When the two sketches are placed side by side, there’s an obvious difference between how these women perceive themselves and how others perceive them. And when the forensic artist asks, “Are you more beautiful than you think?” the video captures their emotional responses.
In the end, they’re all beautiful.
Guest Blogger John X. Carey (Film Department, 8th term) is the recipient of the 2011 Young Director’s Award from the Cannes Film Festival as well as the recipient of the Art Director’s Gold Cube Award for his film, Voices From the Field.
Designmatters put me and two of my fellow classmates at Art Center College of Design into a real world re-branding situation as part of a TDS studio last spring with an international aid organization called Project Concern International (PCI). Kyle Murphy (Film), Jeremy Jackson (Photography & Imaging) and I pitched the idea of shooting a film in Africa about the humanity that PCI was working with everyday and the client decided to go with the idea.
Flying to Africa for a week and shooting the film and subsequently editing the 40 hours of footage down into a digestible five minute commercial pushed me way outside of my comfort zone but I couldn’t help but come away with a fresh perspective on my career, the world, and my place in both.
Our resulting film, Voices From the Field, went on to win an Art Directors Club GOLD Cube, which was a really gratifying way to cap off the entire experience.
Jeremy and Kyle were such amazing students to work with on the film. The job called for them to be both particle technicians and highly creative artists, and they were able hold both in the palm of their hand flawlessly.
The fact that I had such a good crew is just a testament to Art Center and how amazing the students are here.
I highly encourage people to investigate Designmatters and meet the program Director Elisa Ruffino and Vice President Mariana Amatullo, who are two of nicest people I know.
They spend their days helping Art Center students use their smarts, social status and personal voices to better mankind.
The studio, held last summer, focused on rebranding Project Concern International (PCI) for their 50th anniversary.
“My goal for the film from the start was to document the people in Zambia, and to show the world what their lives are like,” said Film student John X. Carey, director of the piece.
“It was a difficult first film for me to make, but such an incredible experience.”
In other PCI news, this week the organization launched a new identity stemming from the student work in last summer’s studio.
“There is a different level of engagement when you are working with design students—their enthusiasm and energy are palpable,” PCI’s Shawn Ruggeiro said about the studio. “Their perspective on this project, as well as our organization, was refreshing and inspiring.”
View the piece below, and read more about the Designmatters/PCI 50th Anniversary Project.