Kevin Bethune designed Ethereal, a fitness app and device, as a Grad ID student.
As soon as Kevin Bethune earned his master’s degree in Art Center’s Industrial Design program in 2012, he joined colleagues in establishing a digital innovation boutique to help Fortune 500 clients in health care, retail, consumer products and other industries “figure out how to incubate new ventures within their large corporations,” Bethune said. In early 2014, Bethune and his team relaunched as BCG Digital Ventures inside The Boston Consulting Group.
The new company’s stated mission: to establish “strategic partnerships with the world’s leading companies to create disruptive digital platforms” through “digital innovation, product development and commercialization.”