Tag Archives: Lynda Weinman

World-class design education, delivered digitally: Meet the online learning innovators behind The Skool

Chris Do and Jose Caballer, co-founders of The Skool. ArtCenter photo by Jennie Warren

Chris Do and Jose Caballer, co-founders of The Skool. ArtCenter photo by Jennie Warren

The business of online learning is booming. Just ask lynda.com co-founders, former ArtCenter faculty member Lynda Weinman and alumnus and Trustee Bruce Heavin (BFA 93 Illustration), whose company was acquired this year by LinkedIn for $1.5 billion.

Inspired and mentored by these pioneers, Graphic Design alums Jose Caballer (BFA 96) and Chris Do (BFA 95) represent a new generation of innovative education entrepreneurs. Together the two have co-founded The Skool, an online learning resource for designers.

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Classing up 1111 South Arroyo Parkway: Goodbye ’80s corporate office. Hello 21st-century atelier.

Faculty Deni Wohlgenuth teaches on the first day of class. Photo: Chuck Spangler

Faculty Deni Wohlgenuth teaches on the first day of class. Photo: Chuck Spangler

Take the 110 Freeway all the way to Pasadena and just try not to notice ArtCenter College of Design.

The College’s recently purchased six-story building at 1111 South Arroyo Parkway has undergone a makeover—its stucco exterior has been painted black and large “ArtCenter” logos adorn each side of its wraparound mirrored curtain wall—arguably giving the College its greatest public visibility in history.

But it’s what’s going on inside that structure that’s really impressive.

The beginning of the Fall term last week brought with it the arrival of hundreds of students to the building, all of whom are taking courses in the recently reimagined sixth floor of the building.

And what a reimagining it is. Continue reading

lynda.com acquired by LinkedIn: A billion-dollar idea, birthed at Art Center

Lynda Weinman's BOLD keynote, September 2014

Lynda Weinman at Art Center’s BOLD symposium for creative entrepreneurs, September 2014

As a faculty member at Art Center College of Design in the late 1980s and early ’90s, on a campus nestled in the hills above the Rose Bowl in Pasadena, Lynda Weinman was trying to solve a simple problem. Her classes on digital media and motion graphics—computer design practices then in their infancy but in growing demand—were filled to overflowing. She wanted to make the popular classes accessible to more students, who at the time would literally camp out in the hallway to try and get in. And so she shifted the venue and began to teach 80 students at a time in an auditorium, rather than 15 at a time in a classroom. Soon after, she and her company co-founder, Art Center alumnus and Trustee Bruce Heavin (BFA 1993 Illustration), launched lynda.com to begin offering video recordings of her lectures, distributed first on VHS tapes, then DVDs, and with the arrival of the internet, online. Together the couple evolved lynda.com from its original concept as a free web resource for Weinman’s students, to a site for her books on Web design, to a respected and ever-expanding online training library now offering thousands of courses.

In what Weinman has described as a “20-year overnight success” story, lynda.com has become an industry leader in online learning, and this week the company was acquired by social media giant LinkedIn for $1.5 billion. It’s LinkedIn’s largest deal ever, and for Weinman and Heavin, it means extending their reach to an even larger global audience of creative and business professionals.

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Creative entrepreneurs go BOLD-ly forth, getting to the heart of the matter

Lynda Weinman of Lynda.com and Yo Santosa of Ferroconcrete at Art Center's BOLD Symposium.

Lynda Weinman of Lynda.com and Yo Santosa of Ferroconcrete at Art Center’s BOLD Symposium.

This past weekend, Art Center College of Design presented BOLD: The Art Center Symposium for Creative Entrepreneurs, a daylong symposium of presentations, lectures and workshops at the College’s Hillside Campus in Pasadena, focused on the future of creative entrepreneurship, design-driven startups and artist-run businesses and nonprofits.

The main takeaway? You gotta have heart.

More than 350 alumni and other guests heard inspiring stories of both triumph and failure—because for entrepreneurs, the two are never mutually exclusive. Fostering community and maintaining faith in one’s ideas are essential to survival. California’s improving economy is helping too, according to Kimberly Ritter-Martinez of the L.A. County Economic Development Corporation whose optimistic data reports kicked off the proceedings.

Among the 35 artists, designers, movers and shakers who presented: Lynda Weinman, co-founder of pioneering online education company Lynda.com; Colette Brooks, founder of Big Imagination Group; and Yo Santosa, founder of Ferroconcrete.

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Lynda Weinman, Shepard Fairey and Spencer Nikosey on Campus for this Thursday’s 3×3 Presentation

Each term, Art Center’s Graphic Design Department hosts a 3×3 presentation in which three creative professionals are invited to speak on a particular topic.

This Thursday, the Art Center Community is invited to hear stories from three pioneers who have created reality from their dreams and gone on to influence design, culture, art, technology and fashion worldwide.

The speakers are:

Shepard Fairey, Artist, Activist and Founder, OBEY GIANT ART and Studio Number One

Lynda Weinman, Co-Founder and Executive Chair, lynda.com

Spencer Nikosey, Founder, KILLSPENCER

Moderated by Petrula Vrontikis

3×3: Creative Entrepreneurs
Thursday, March 22nd, 2012
7:30 p.m. – 9:30 p.m.
Ahmanson Auditorium
Art Center College of Design
Hillside Campus
1700 Lida Street
Pasadena, CA 91505

FREE; no reservations required.

Lynda Weinman, co-founder and executive chair of lynda.com, is a self-taught computer expert, author, educator, and entrepreneur. Before launching lynda.com, she was a faculty member at Art Center College of Design and worked as an animator and motion graphics director in the film special effects industry. Lynda has also been a consultant for Adobe, Macromedia, and Microsoft, and has conducted workshops at those organizations in addition to Disney. She, along with her husband and co-founder Bruce Heavin, evolved lynda.com from its original concept as a free web resource for her students, to the site for her books on Web design, to the registration hub for physical classrooms and conferences, to a highly successful online training library. lynda.com

Shepard Fairey was born in Charleston, SC in 1970. He received his B.F.A. at the Rhode Island School of Design in Providence. While at R.I.S.D. he created the Andre the Giant as a Posse sticker that transformed into the OBEY GIANT art campaign with imagery that has changed the way people see art and the urban landscape. His work has evolved into an acclaimed body of art which includes the 2008 “Hope” portrait of Barack Obama which can be found in the Smithsonian’s National Portrait gallery. Since the beginning of his career in 1989 he has exhibited in galleries and museums around the around the world, indoor and outdoor. His works are in the permanent collections of the MOMA, the Victoria and Albert Museum, the Boston ICA and many others. For more information, visit obeygiant.com

Spencer Nikosey launched his premium bag and luggage brand KILLSPENCER at his Art Center grad-show in 2008. Handcrafting functional Weekender Bags, Backpacks, and Messenger Bags out of used-in-combat military truck tarps and vintage Korean War Era fabrics caught the attention of bloggers and instantly kickstarted an online following and customer base. Soon, demand increased and local production became problematic. Frustrated with the lack of quality and attention to detail in local factories, Spencer decided to assemble a team of master craftsmen and build his own Workshop in the Downtown Los Angeles Arts District. Today, Spencer and his team of passionate creatives designs, develops, manufactures and ships their products globally, proudly made in U.S.A. killspencer.com

Art Center Announces Acquisition of New Property and Partnership With Michael Maltzan Architecture

Art Center College of Design will expand its educational reach and resources with the acquisition of a former U.S. Postal Service property in Pasadena, Art Center President Dr. Lorne M. Buchman announced today. The purchase of the vacant property was made possible through gifts from alumni. President Buchman further announced that the College has selected award-winning firm Michael Maltzan Architecture as its partner in fulfilling and expanding its academic plan through the re-imagining of existing spaces, and the forward-looking design of new ones, at both of the College’s campuses.

Dr. Buchman said, “This is a pivotal moment not only in Art Center’s history, but in art and design education, given the growing impact of the creative professions on the economy and on our world. This new property enables expansion and development of our programs and infrastructure and enhances our capacity for teaching, learning, creating and collaborating to ensure that we are able to fulfill our mission to educate students, now and into the future.

“The overwhelming support of alumni for this acquisition signals their commitment to future generations of Art Center students. They want these students to have access to the same opportunities they had—opportunities afforded by rigorous, professional instruction in a supportive, creative, cutting-edge environment,” Dr. Buchman continued.

Art Center Board of Trustees Chair Robert C. Davidson, Jr., added, “The availability of the property adjacent to the College’s South Campus was serendipitous, and it came on the market just as we finalized our strategic plan. The Board and I are exceedingly proud to be part of setting the vision for Art Center and its leadership at this time of transformation. Thanks to thoughtful planning and the generosity of our alumni, the College now renews its commitment to providing the finest education for our students. Further, we are poised to expand to meet future challenges and even higher standards of excellence.”

South Campus Aerial View

Existing South Campus property at 950 S. Raymond, outlined in blue, and new property at 870-888 S. Raymond, outlined in red.

George Falardeau, Sr. Vice President of Real Estate and Operations for Art Center, stated that the new property is at 870-888 S. Raymond Avenue in Pasadena, immediately adjacent to the College’s existing South Campus at 950 S. Raymond. The acquisition will allow the College to create three centers of learning—an expanded South Campus, a renovated Hillside Campus (1700 Lida Street, Pasadena) and a virtual campus—each optimized for the particular needs of promising artists and designers, while at the same time fostering new collaborations among disciplines. This expansion also includes opportunities to strengthen engagement with and connection to diverse communities because of the proximity of South Campus to public transportation and the continued presence of Art Center’s Public Programs at that location.

Commenting on the selection of Michael Maltzan Architecture for the project, Dr. Buchman said, “Following an intensive, year-long process, Michael emerged as the best partner for Art Center as voiced by our students, faculty and alumni, especially given his deep understanding of the way artists and designers learn, think and make. We couldn’t be more enthusiastic to have him on board to fulfill our vision for tomorrow’s classrooms and studio spaces.”

Michael Maltzan added, “Art Center’s continued leadership in art and design education comes from the culture of innovation and inspiration that thrives there. An important part of that legacy is the innovative and useful architecture that the school has built over the years to help foster and sustain that culture. It is enormously exciting to be able to participate with Art Center in developing buildings and spaces that will continue to capture the spirit of the school, provide for changing and emerging programs and help imagine its future.”

Art Center alumni responded to the possible expansion in an unprecedented manner, donating $5 million for the acquisition of the new property. Significant gifts include three, seven-figure irrevocable bequests, one made by Art Center alumnus and award-winning environmental designer Richard Law (Graduate Industrial Design ’58). Another gift was from Art Center alumnus and kinetic sculptor Steven Rieman (Product Design ‘74) and his wife, Ruth, and a third was from Art Center alumnus Bruce Heavin (Illustration ’93) and his wife, former Art Center faculty member Lynda Weinman, owners of the innovative online learning company, lynda.com.

“This is exactly what Art Center should be doing,” Mr. Law said. “The property, in an urban environment on the edge of Old Pasadena where all the action is, as well as public transit, is a great example of renewing older areas, creating a vital, energetic place.  In today’s culture, this is exactly how a campus should be.”

“We aren’t as interested in a new building as we are in the education inside that building, and in recognizing the excellence of Art Center students and the critical importance and impact of what they do,” the Riemans said of their bequest. “The type of work that could happen there, such as full-scale prototyping, is just one way students would benefit. It’s clear to us that Art Center is serious about broadening students’ opportunities and experience by embracing new technologies and new ways of collaborating and creating in new spaces.”

Mr. Heavin said, “When I first visited the property, I immediately saw a great natural extension of the South Campus that would accommodate students’ educational needs.”

Ms. Weinman added, “As a former faculty member, it has been great to reconnect with Art Center’s high standard of excellence and quality and to commit to upholding it through thoughtful expansion.”

The College’s expansion plans are in direct response to Create Change, a five-year strategic plan that reflects the collective vision of the entire Art Center community in shaping the College’s core values into a new model for art and design education in the 21st century. The plan identifies Art Center’s “conservatory” approach to education, wherein students undergo intense and practical career preparation guided by expert faculty, and the role that rich intercultural and transdisciplinary collaborations play in providing students a contextual understanding of the world around them. The plan identifies the need to enhance and improve its physical spaces and educational technologies in order to foster and extend such collaboration.

In Case You Missed It

Bruce Heavin and Lynda Weinman

As you know, there’s always something going on when it comes to Art Center alumni, students and faculty. Some of the latest:

  • Did you know that Lynda Weinman and Bruce Heavin of Lynda.com met at Art Center?  Socaltech.com
  • Professor Krystina Castella’s yummy new cookbook focuses on cake. Winnipeg Free PressPasadena Star-News visits ENERGY in the Williamson Gallery. Pasadena Star-News
  • Student Tomoko Ogino’s concept for Peet’s Coffee. The Dieline
  • Interview with alum Anders Warming, director of exterior design at BMW.  BMW Blog
  • A review of alum Christopher Russell’s show at Luis de Jesus (runs through November 27). Culture Monster