Tag Archives: Magdalena Paluch

Art Center Student Work Featured in New Book


Product Design in the Sustainable Era, a new book published by Taschen, features more than 100 projects by industry leaders including IBM, frog design, IDEO, fuseproject, GE, Electrolux—as well as the work of seven Art Center students, individually featured on double-page spreads!

Congratulations to these students for this recognition of their outstanding work:

  • Leslie Evans, Vespera blow dryer
  • Daniel Huang, Environ iron (pictured)
  • Mark Huang, Vespera cycling helmet
  • Sharon Levy, Moietea water/tea kettle
  • Magdalena Paluch, Spirit car seat
  • John Phillips, Ecodeck skimboard
  • Jason Pi, Leena table fan

The work was produced in the Design for Sustainability 2 studio, led by instructors Heidrun Mumper-Drumm and Fridolin Beisert. In addition, project sketches from Huang and Paluch were used as section dividers. Great work, everyone!

Art Center Tops IDEA Awards List of College Wins

The Industrial Designers Society of America (IDSA) has unveiled the winners of the 2010 International Design Excellence Awards (IDEA) competition—and Art Center topped this year’s list of college wins with five awards!

A celebration of the year’s most inventive and creative product and product concept designs, this year’s competition received the most entries since its beginnings 30 years ago.

The 2010 IDEA jury, made up of 18 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of face-to-face evaluation and debate. Judging criteria focused on eight areas of industrial design excellence: innovation; benefit to the user; benefit to society and natural ecology; benefit to the client; visual appeal and appropriate aesthetics; usability testing, rigor and reliability for the design research category; and internal factors, methods and implementation for the design strategy category.

Our winners:

Silver IDEA:
1881 “American Red Cross Fashion” Branding Strategy
Koo Ho Shin, GradID
Faculty: Andy Ogden, Steve Montgomery, Katherine Bennett

Bronze IDEA:
Spirit: New-Generation Sustainable Automotive Seat
Magdalena Paluch, GradID
Faculty: Heidrun Mumper-Drumm, Fridolin Beisert

Remax Snowboard Boot
James Yoo, Product Design
Faculty: Fridolin Beisert

Luxy Vespa Helmet
Daniel Shih-Tung Chang, Product Design
Faculty: Fridolin Beisert

Latrine Design
Juan-David Quiñones, Product Design

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Meet Magdalena Paluch

GradID student Magdalena Paluch says that one of the most challenging aspects of Art Center can be prioritizing.

“Sometimes I feel like a little girl in a candy store, there are so many classes I want to take, so many instructors I want to work with, so many projects I want to do—and not nearly enough time to do it all,” says Paluch.

Read more about her outlook on Art Center, her favorite projects, and what it was like moving to Southern California from Poland in this great interview.