Mazda CX-5 : Penn and Teller 30 second spot from Anthony Cardenas on Vimeo.
Anthony Cardenas came to Art Center’s Advertising program equipped with equal quantities of talent and doubt. He doubted whether it was wise to spend several years pursuing his second undergraduate degree. (He had recently received his B.A. in Marketing from CSU Northridge). He had questions about how he’d finance his degree. He also wondered whether it made any sense for him to focus on copywriting at an art and design college.
But eventually his anxieties lifted once he discovered that his unconventional choices — aka his differentiating qualities — were fueling his success. “Everyone I was in school with wanted to be an art director, so why not be a copywriter?” Cardenas remembers wondering. “I enjoyed it, my peers seemed to enjoy my writing and found it funny (or they were really good at pretending to laugh), and I thoroughly enjoyed doing that more than sitting on a computer comping all day. So, I made it known to all of my friends and teachers that I wanted to become a copywriter, and I was the only one at that time really.”