What at first felt like a total culture clash just a decade ago is now standard practice in most top-earning companies. The idea of blending design innovation with business strategy has quickly evolved from a seedling, to a trend and now to a “must have.”
Art Center alumni and friends reunited in San Francisco on February 28 to celebrate the 10-year partnership of the College and INSEAD, one of the world’s leading and largest graduate business schools. Close to 150 industry leaders gathered at the posh play-inducing headquarters of Airbnb on Brannan Street to toast the success of a concept early adopters admitted seemed wacky.