Tag Archives: Nike

Best summer job ever? American Apparel hires Film student Zak Marx to direct a slate of commercials

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Current Film student, Zak Marx, between summer jobs for Nike and American Apparel. Photo by Photography and Imaging student, Christopher Stoltz.

Relevance is a loaded topic for anyone with creative aspirations. That goes double for members of the Instagram Generation seeking to forge a directing career on screens big or small. And multiply that to the power of three for anyone and everyone working in advertising.

The relevance of relevance certainly is not lost on Zak Marx, a current student in Art Center’s undergraduate Film Department who happens to qualify in all three of the above categories after scoring a coveted gig with American Apparel directing 12—count ‘em, 12!—commercial spots central to the brand’s image overhaul under its new CEO, Paula Schneider.

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The Girl Effect Studio: Nike + Designmatters team up to equip teen girls for social change leadership

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In the fall of 2014, Designmatters and Art Center’s Product Design Department collaborated with the Nike FoundationYale School of Management and fuseproject with the challenge of empowering and getting resources into the hands of adolescent girls living in poverty around the world. Student teams on both coasts built on existing everyday practices and developed social impact design ideas for income-generating and time-saving tools and techniques that are widely accessible, radically affordable and can be used intuitively by girls in diverse cultures all over the world.

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Inside Job: Industrial Design alum Kevin Bethune helps companies innovate and disrupt from within

Kevin Bethune designed Ethereal, a fitness app and device, as a Grad ID student.

Kevin Bethune designed Ethereal, a fitness app and device, as a Grad ID student.

As soon as Kevin Bethune earned his master’s degree in Art Center’s Industrial Design program in 2012, he joined colleagues in establishing a digital innovation boutique to help Fortune 500 clients in health care, retail, consumer products and other industries “figure out how to incubate new ventures within their large corporations,” Bethune said. In early 2014, Bethune and his team relaunched as BCG Digital Ventures inside The Boston Consulting Group.

The new company’s stated mission: to establish “strategic partnerships with the world’s leading companies to create disruptive digital platforms” through “digital innovation, product development and commercialization.”

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Nike designer D’Wayne Edwards dares students to supersize their dreams

D'Wayne Edwards at Pensole demonstrating a few of the kicks he's designed

D’Wayne Edwards at Pensole demonstrating a few of the kicks he’s designed

“Are you awake?”

With these words, more of a challenge than a question, D’Wayne Edwards begins to make inroads into rowdy scrum of inner city high school students seated before him in Art Center’s Ahmanson Auditorium. The response: a cacophony of groans.

It’s 8:30 a.m. on a late October Monday morning and Edwards, founder of Pensole Design Academy and former design director for Nike’s Jordan brand, has come to Art Center to inspire and illuminate the opportunities available to creative students in various areas of design. He has spent enough time with teenagers to know that engaging them at this time of day can be a losing battle. And he’ll need to act quickly to establish that he understands where they’re coming from and, more importantly, he knows what they need to do to get to someplace worth going in the future.

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Day in the Life: A Saturday High Alum Shoots for Nike

Angela Choi, as photographed by Olivia Crawford for Nike Sportswear.

With most of us walking around with YouTube, Facebook and Twitter on our phones, it’s no wonder why it has become increasingly difficult to be aware of our own surroundings.

But don’t tell that to Saturday High alumna Olivia Crawford. The Pasadena native recently graduated from Polytechnic School and is now studying art and art history at the University of California, Berkeley. Crawford’s passion for capturing the people and events in her life through photography not only made her a standout in her Saturday High courses, but it also landed her a very cool gig during her last winter break.

An ad agency discovered her work on Flickr and asked her if she’d like to be involved with Nike Sportswear’s “Look of Sport” campaign. The job involved shooting photographs of athletic and stylish individuals from Los Angeles, photographed in a style remaining true to her own aesthetic.

Crawford agreed, and the campaign appeared online last month.

“Olivia is a disciplined, focused and intelligent kid,” says Saturday High instructor David Sotelo, who along with co-instructor Evah Hart, taught Crawford twice in Photography 2. Sotelo recalls Crawford being particularly inspired by Nan Goldin and Larry Clark, two artists whose work he and Hart regularly feature in their class. “The work Olivia did for Nike—that aesthetic evolved out of the inspiration she got from those photographers, artists who were using their everyday life as a diary.”

We recently caught up with Crawford to learn more about her experiences in Saturday High and her work with Nike.

Dotted Line: Which Saturday High classes did you take?
Olivia Crawford: I took an oil painting course my sophomore year of high school. We painted from models and that class really helped me with my later photography courses, Photography 1 with David Sotelo and Photography 2 with David and Evah Hart, which I took twice.

Dotted Line: What did you learn in those classes?
Crawford: Both emphasized making your own projects and learning to be sensitive to your environment. We came up with projects based on what we were seeing in our own photography and what we were reacting to in our environment.
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Business Dialogue Series Kicks Off Tuesday

The Summer Term Business Dialogue Series kicks off tomorrow. Presented by Art Center’s Art Center’s Office of Career Development, the hour-long presentations introduce students to the diversity of opportunities available in the fields of art and design.

Each term, leaders of design firms and studios come to campus to create awareness of their businesses, showcase their work and engage in conversation with students.

The give-and-take in these one-hour sessions exposes students to details about a variety of fields, to opportunities they didn’t know existed and to the expectations of employers.

The sessions are held at the Hillside Campus Boardroom, and free and open to current Art Center students.

Tuesday, May 31
MIKE MURPHY
: Hollywood, Calif.
Guest Speaker: Mike Murphy, Animation Director

Tuesday, June 7
CRISPIN PORTER BOGUSKY
: Boulder, Colo.
Guest Speaker: Matt Walsh, Vice President of Experience Design

Tuesday, June 14
NIKE:
Beaverton, Ore.
Guest Speaker: David Schenone, Director of Design and Innovation

Tuesday, June 21
BMW GROUP/DESIGNWORKS USA
: Newbury Park, Calif.
Guest Speaker: Chris Chapman, Director of Automotive Design

Tuesday, June 28
ENTREPRENEURSHIP with KILLSPENCER
: Los Angeles
Guest Speaker: Spencer Nikosey, Creator

For more information about the Business Dialogue Series, contact Art Center’s Office of Career Development at jobs@artcenter.edu or 626.396.2320.