ShakeOut—formerly the Great Southern California ShakeOut—was launched in 2008. The Designmatters project, The Los Angeles Earthquake: Get Ready, was launched in conjunction with the event. An integral part of the acclaimed project was a PSA directed by Art Center alumnus Theo Alexopoulos.
The short film, Preparedness Now, was commissioned by the USGS Multi-Hazard Demonstration Project to depict the physical, social and economic consequences of a massive earthquake. In 2010, Preparedness Now was one of three components of project recognized for groundbreaking design by inclusion in the Cooper-Hewitt National Design Museum-Smithsonian National Design Triennial exhibition, Why Design Now?
In honor of today’s ShakeOut, enjoy the film below: