Tag Archives: rebrand

Creative Footnotes: Graphic Design student re-imagines Hawaiian Airlines for the iphone generation

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Graphic Design student, Oliver Lo, created the following rebranding campaign for Hawaiian Airlines as part of a class project. When he posted his materials on Behance, the digital crowd went wild for this casually elegant design, evocative of the tropics without relying on dated island tropes (think: Hawaiian Tropic‘s burnt orange and bikinis). Here, Oliver kicks off a series of posts in which Art Center students unveil the creative process and ideas animating their work. 

With this rebrand, Hawaiian Airlines establishes itself as a destination carrier that elevates leisure travel to an experience of sophistication, hospitality, premium quality and fun. To reflect this transformation, the airline shortens its name and condenses its logo into a simple wordmark.

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