Tag Archives: Roger Martin

Roger Martin to visit Art Center to share “How Strategy Really Works”

On Wednesday, March 20, Roger Martin, dean of the Rotman School of Management at the University of Toronto and author of The Design of Business: Why Design Thinking is the Next Competitive Advantage, will stop by Art Center’s Ahmanson Auditorium for a free presentation and signing of Playing to Win: How Strategy Really Works, which he co-wrote with A.G. Lafley, the former chairman & CEO of Procter & Gamble.

Working together, Martin and Lafley doubled Procter & Gamble’s sales, quadrupled its profits and increased its market value by more than $100 billion in just ten years. With Playing to Win, they show how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around clear, essential elements that determine business success. The book recounts stories of how Procter & Gamble successfully applied this method to iconic brands such as Gillette, Swiffer and Febreze.

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Just What Is this Design Thinking Stuff?

The idea of design thinking is one that has been up for a ton of discussion recently. But what exactly is it?

“Design thinking, as a concept, has been slowly evolving and coalescing over the past decade. One popular definition is that design thinking means thinking as a designer would, which is about as circular as a definition can be,” writes Roger Martin.

Read an excerpt from his book, The Design of Business: Why Design Thinking is the Next Competitive Advantage—and the colorful commentary that follows—at Design Observer.