Tag Archives: Scion

Stuart Fingerhut reinvents the future of retail through experiential design

Stuart Fingerhut designs Scion's presence at major international auto shows.

Stuart Fingerhut designs Scion’s presence at major international auto shows.

The following profile of Environmental Design alumnus Stuart Fingerhut appeared in the January 2015 issue of VSMD Magazine. Read how Fingerhut’s leading-edge thinking about reconceiving the retail experience to be more about connection than commerce informs the success of his experiential marketing work for Toyota’s Scion brand as well as his personal design practice creating functional art.

Stuart Fingerhut seems to have this experiential design thing all figured out. As creative director for Toyota’s Scion brand at the George P. Johnson Experience Marketing Agency in Los Angeles, Fingerhut is responsible for creating Scion’s presence at major international automobile shows.

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Environmental design frames Toyota’s story at L.A. Auto Show

Stuart Fingerhut at Toyota Live

Alumnus Stuart Fingerhut on the Toyota Live stage at the L.A. Auto Show.

Stuart Fingerhut, associate creative director at George P. Johnson experience marketing firm, is gushing over the thrill of seeing people engage with his first big car show exhibition for Toyota and Scion. We caught up with him during the L.A. Auto Show media preview days leading up to today’s public opening. “This is like completely bonkers for me,” he says. “As a designer, it feels like the pinnacle.”

“We’re telling the story of the brand in a physical space,” the Art Center Environmental Design alumnus explained about the design that will travel to other car confabs including Detroit, Frankfurt and Tokyo in 2014.

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