An immersive experience that’s part of a campaign in China created for Under Armour by David Schwarz and Hush Studios. (Photo courtesy of Hush Studios)
In the United States, if you want to push yourself physically there’s a competitive infrastructure in place, from t-ball to the pros, to help you achieve your goals. That’s not so much the case in China, says David Schwarz (Graduate Media Design ’04), creative partner at Hush, the New York-based design agency: “The minute percentage of the population that are seen as having athletic ability are whisked away at a young age and put on an Olympic track.”
As part of the 