ArtCenter has a reputation for challenging students to meet and exceed their most formidable professional ambitions, often in record time. Case in point: Graphic Design alum Pearlyn Lii, who didn’t miss a beat translating a stand-out undergraduate portfolio into a coveted job in the New York office of the prestigious design studio, SYPartners. The San Francisco-based firm, which describes itself as a “product-creation engine dedicated to helping individuals, teams, and companies be great” (and counts Apple, Facebook, Nike and Target among its clients), first discovered Lii’s unique talents through the series of Student/Space videos chronicling her creative process as she completed a class assignment— a book project about artist Brian Eno.
Tag Archives: Student/Space
Student/Space: Kristina Ortega—Media Design Practices, Episode 2
In our first episode with Media Design Practices student Kristina Ortega she was just beginning her investigation into the human micro biome. In this episode we learn about her recent deployment of bacteria covered cheerleaders in a Los Angeles cul-de-sac and her strategies for reimagining civic health.
What is Student/Space?
We identify three students from different disciplines who are in the process of completing an ambitious project. Over the course of the term we work with them to create three videos capturing the launch, obstacles and completion of their finished work of art and/or design. At the end of the term, each student’s trio of episodes constitutes an intimate take on the agony and ecstasy of bringing an idea to life.
Video by Grad Film student Tatyana Kim
Stave off back-to-school angst with the latest episodes of our Student/Space videos
Spring 2015 Orientation begins today. And while an Art Center initiation holds the potential to overwhelm and intimidate with its alphabet soup of acronyms (extra credit to any new student who can define ACCD, CSE, JFK and LAT). Then there are those daunting tales of Art Center’s punishing workloads and cringe-inducing crits.
Of course, it’s worth noting that any challenges encountered here will not be experienced in vain. There is a method behind the madness. An Art Center education, above all else, instills a process-driven approach to the audacious act of bringing innovative and imaginative ideas to life.
Remake, revise, refine, rethink: Check out episode 2 of our Student/Space video series
Creativity begins with a leap of faith. It’s a belief in one’s ability to transform the spark of inspiration into a work of art or design that exists in some form within the physical or digital world. And as with any risky endeavor, sometimes serendipity occurs and the work takes on a life of its own. Other times, things don’t work out as planned. Unexpected challenges rear up. Obstacles stubbornly resist removal. Life happens.
And while the iterative process of gear-grinding experimentation often adds depth and complexity to the final creation. Sometimes there are hurdles that simply can’t be cleared. Unfortunately, that was the case this term for one of our Student/Space participants, Rosie Geozalian, an Advertising student who had to shelve her promising project (creating a spot for the language learning system, Rosetta Stone) due to personal reasons.