Tag Archives: Tink Adams

The Ahh-inspiring evolution of Art Center’s Advertising program

It was a David and Goliath story. For real. At the El Segundo creative agency named for the ancient adversaries—with heavyweight clients including Kia, Vizio and the California Lottery—interns Abe Chuang and Sef Chang found out how fierce a deadline can be. After the two Art Center Advertising majors presented the chief creative officer (CCO) with what they thought were their best ideas for a 30-second TV spot for a new client, he sent them back to the drawing board. What they didn’t realize until later was that the CCO expected the team’s improved, round-two ideas before their next meeting that same day—giving them just 45 minutes’ notice.

It may have been by the seat of their pants, but Chuang and Chang managed to generate a proposal that David&Goliath chose to present to its client. “Nothing motivates like last-minute panic,” says Chuang. “Nowhere is that truer than in advertising.” He has no doubt his Art Center training is what prepared him to succeed in this impatient industry.

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Last Week for “No Teachers! No Grades!”

Edward A. "Tink" Adams working on a drawing in class, circa 1936. Photo: Irene Vermeers PHOT '37.

The posters around campus announcing No Teachers! No Grades! may seem like a cruel joke, wishful thinking or both during finals week. But in reality what they’re advertising is an exhibition titled No Teachers! No Grades!: Art Center on Seventh Street, 1936-1946, curated by Art Center Archives‘ Robert Dirig and on view in the Library until December 17.

Students able to pull themselves away from their final projects for a few minutes will be rewarded with a rare look at items from the first chapter of Art Center’s history, when it was located on Seventh Street in Los Angeles’ Westlake District. Objects on view include: a 1941 catalogue for Art Center Center School, as it was then called; a number of photographs taken at the Seventh Street campus (including the image above); founder Edward A. “Tink” Adams’ business card, circa 1936; and a Caltech flyer announcing aircraft production illustration courses, which were offered at Art Center during World War II when the College ceased normal operations to assist in the war effort.

As for the exhibition title, the text on display in the Library explains, “The early catalogs boast, ‘No teachers! No grades!’ signifying that Art Center is not a typical school. That proclamation was not to say that it was effortless for students. From many accounts students were thrown out of the school if their work did not meet the Art Center standard.”

So much for the “good ole days,” right?

Reflecting Back at 80: Alumni Faculty Look Back on 80 Years

Eighty years ago, Edward “Tink” Adams had a revolutionary idea for a school that would teach real-world skills to artists and designers. Even more radical: classes would be taught by working professionals, at the top of their respective fields.

Third Street campus, 1950

In 1930 the Art Center School opened its doors at West Seventh Street in Los Angeles, with just 12 instructors and eight students. Adams, a former advertising executive from Chicago, served as director. Since then, Art Center has changed its name, moved twice (to Third Street in 1947 and to Pasadena in 1976), maintained a satellite campus in Switzerland for 10 years and opened a second campus in downtown Pasadena in 2004. Today, the College boasts a student body of 1,500 and nearly 600 full- and part-time faculty members.

Over the decades, Art Center has been home to world-renown faculty including automotive designer Strother MacMinn TRAN ’35, illustrator Phil Hays ILLU ’55, lettering and logo designer Doyald Young ADVT ’55 and illustrator Barron Storey ILLU ’61.

As we celebrate our 80th anniversary, who better to ask about Art Center’s history than our faculty—in particular those who were students here before becoming instructors? What are their favorite memories of the College?

Read more: Looking Back on 80 Years