Tag Archives: Toyota

Stuart Fingerhut reinvents the future of retail through experiential design

Stuart Fingerhut designs Scion's presence at major international auto shows.

Stuart Fingerhut designs Scion’s presence at major international auto shows.

The following profile of Environmental Design alumnus Stuart Fingerhut appeared in the January 2015 issue of VSMD Magazine. Read how Fingerhut’s leading-edge thinking about reconceiving the retail experience to be more about connection than commerce informs the success of his experiential marketing work for Toyota’s Scion brand as well as his personal design practice creating functional art.

Stuart Fingerhut seems to have this experiential design thing all figured out. As creative director for Toyota’s Scion brand at the George P. Johnson Experience Marketing Agency in Los Angeles, Fingerhut is responsible for creating Scion’s presence at major international automobile shows.

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Harriet Rubin on speaking beauty to power and rebranding the meaning of leadership

Princessa: Machiavelli for Women by Harriet Rubin

Princessa: Machiavelli for Women by Harriet Rubin

Last week, the Humanities and Sciences department played host to Harriet Rubin, Art Center’s first Woodrow Wilson Visiting Fellow.

Rubin founded Currency, an imprint of Doubleday. She has written for The New York Times and The Wall Street Journal, was a senior writer and columnist for Fast Company (a “Currency Magazine” prototype became Fast Company), and is the author of Soloing: Realizing Your Life’s Ambition,  Princessa: Machiavelli for Women and Dante in Love: The World’s Greatest Poem and How it Made History.

Rubin spent a week at the College spurring discussions both in and out of classrooms; and on Wednesday she presented an Art Center Dialogues lecture titled “The Secret Life of Leaders,” which included a thought-provoking discussion on the nature of leadership and the powerful role that poet-priests play as societal influencers.

Below are highlights from her lecture:

On the word “leadership”:
“Leadership” is a word we use a lot, but it is sounding increasingly archaic,  like “zoo” or “Triceratops” or “mini-skirts.” The media, Washington, business schools, colleges all talk reverently about leadership, but why? This Monday I heard two wonderful presentations by students in Gerardo Herrera’s class on marketing Coffee-mate to millenials. And it occurred to me that leadership may be just like Coffee-mate. Maybe that’s what we should do with leadership. We need to rebrand it.

On the actual power of “leadership”:
We’re living in a bottom-up world. Social media undermines centralized power. Flash mobs, Kickstarter, sleeper cells, tribal consciousness, shadow governments. The most-watched TV anchor Brian Williams, the leader in TV news, is revealed as no leader at all. I keep wondering if secretly nobody wants to be a leader. Maybe Brian Williams created the circumstances of his own firing. Maybe he really wanted to get out of his soulless role, and the only way he thought he could do it was by kicking it all apart.

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Environmental design frames Toyota’s story at L.A. Auto Show

Stuart Fingerhut at Toyota Live

Alumnus Stuart Fingerhut on the Toyota Live stage at the L.A. Auto Show.

Stuart Fingerhut, associate creative director at George P. Johnson experience marketing firm, is gushing over the thrill of seeing people engage with his first big car show exhibition for Toyota and Scion. We caught up with him during the L.A. Auto Show media preview days leading up to today’s public opening. “This is like completely bonkers for me,” he says. “As a designer, it feels like the pinnacle.”

“We’re telling the story of the brand in a physical space,” the Art Center Environmental Design alumnus explained about the design that will travel to other car confabs including Detroit, Frankfurt and Tokyo in 2014.

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