“Inspiring and helping each other goes both ways,” says Product Design alumnus Michael Sans of his engagement with students at Art Center Bikini Berlin, the College’s satellite studio where he is managing director.
Sans’ own education began at the workbench of his woodworker grandfather in a small German town on the Rhine. He apprenticed as a cabinetmaker, briefly studied architecture in Florence, and turned to product design when he entered the program at Art Center Europe in Switzerland—emerging forever shaped by its “professional approach, intense schedule, small classes and perfect facilities.”
The spotlight of attention and adulation trained on the new interactive video for Coldplay’s latest hit, “Ink,” has been nothing short of, well…blinding. Appropriately enough, this ambitious and innovative multimedia project sprung from Blind, the transmedia design agency founded by Art Center alum Chris Do.
The evolution of the video is fascinatingly chronicled in the above making-of video as well as the following Fast Company blog post by Evie Nagy. Please feel free to share your thoughts on this video’s customized storytelling experience in the comments section below. Is this a novel fluke? Or have we just witnessed the future of all music videos? Discuss!
In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.
In the new behind-the-scenes video, members of Blind’s creative staff describe the two-month process of conceiving and creating the video, which uses a technology called Treehouse that was developed by New York company Interlude. Treehouse is the same technology that Bob Dylan used last year to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed users to click among 60 fake television shows of various genres, all dubbed with the song.
“The most challenging part of all of this was figuring out how to fully take advantage of the interactive medium,” says director Matthew Encina. “We had to create a story with inherently interesting choices to make, engaging viewers to wonder, ‘What would happen if I chose something else?’”
Instructor Brad Bartlett stands inside student Ka Kit Cheong’s “Plaception” installation. Photo: Chris Hatcher
“I went for a long hike on Sunday morning to think about what I would say to you today,” said instructor Brad Bartlett this past Saturday at the top of his commencement address to Art Center College of Design’s graduating class of Summer 2014. “During that hike I remembered something one of my college professors, Dr. Michael Pause, once said: ‘May I always remain a pebble in your shoe.’”
Immediately prior to delivering his speech, Bartlett became a twice recipient of College’s Great Teacher Award for full-time faculty; he previously won the award in 2003. Also at Saturday’s ceremony, Humanities & Sciences instructor Rocio Carlos won this year’s part-time faculty Great Teacher Award.
Harvest is Daniel C. Young’s augmented reality mobile app for selective eaters
As a visual interaction designer with Google Creative Lab, 2012 Graphic Design alum Daniel C. Young can’t talk about the specifics of his confidential work. Rather he describes it in general terms, as “product vision, a kind of subfield within both visual design and interaction design. We design interfaces for a vision of what, for example, Google might do five years from now. It’s somewhere between a real product, real digital product design and science fiction.”
Soon after graduating and completing an additional Art Center Honors Term, Young landed his new job with remarkable speed. This self-described simplicity evangelist found his calling. “Let’s just say it this way: I feel like I’m impacting the actual direction of where everyday computing might happen and how to make technology less annoying and more kind of delightful and fun and playful.”
LAMAG.com recently published the following piece about a transmedia comic book collaboration between Art Center alums, Nick Ebeling BFA FILM 01 and A.P. Menzies BFA FILM 00. Please join us in thanking LAMAG for graciously allowing us to deliver this inspiring story of creative ingenuity to your digital doorstep.
Paul Hoppe’s installation “ECHO: The Fragility of Moments Suspended in Time.”
It’s the final week of the Fall 2012 term and “The Annex”—a nondescript temporary building on the northern end of Art Center’s Hillside Campus—is doing a good job hiding the feats of alchemy occurring within its walls.
Entering classroom A7 on the second floor of this battleship grey structure feels like stepping into Willy Wonka’s chocolate factory. In one corner, a student waves his hands to stir into motion a field of floating green particles. In another, students walk through a mirrored passageway that reflects their position in time and space from exactly 10 seconds ago. Elsewhere, two ellipses face one another—one on the floor, the other on the ceiling—as they project images of nature, architecture and words like “renewal” and “emergence.”
What is going on here? These upper-term Graphic Design students are tweaking final projects they created for Advanced Graphic Studio, a class that’s part of an ambitious undergraduate curriculum called transmedia within the Graphic Design Department.
The event, which was held at the DesignThinkers 2012 conference in Toronto, honored students and educators whose winning projects were selected from 41 finalists out of nearly 5,000 total entries from 70 countries.
“I’ve always had a very strong interest in architecture,” said Han of his winning design, which utilized a typographic solution inspired by the generative creation of forms in contemporary architecture. Part of the rebranding project included creating a series of posters promoting an (also fictional) exhibition by Greg Lynn, an architect whom Han lists as a creative inspiration.
The latest batch of videos—talks from pioneers who are navigating uncharted communication design territory–have gone live. Media artist Aaron Koblin, visual strategist Dan Goods and graphic designer Brad Bartlett discuss transmedia design in three compelling videos on the Always On site.
Below, Aaron Koblin speaks at the Graphic Design Departments 3×3 Transmedia event held in February.
Be sure to visit the Always On site for additional videos, including those by Bartlett and Goods.