Ad for Art Center’s Why Work campaign
Why work?
It’s a compelling question; but one most of us are too busy working to contemplate. Beyond the practical necessities of gainful employment, however, lies a whole set of considerations that have more to do with personal fulfillment and authentic creative expression. It may seem like a luxury to factor these qualitative variables into one’s employment equation. But in today’s growing creative economy, there’s a strong argument to be made for cultivating a career that leverages those right brain talents.
Art Center has long been a training ground for those seeking to land a day job that also happens to be a creative calling. It’s a defining characteristic of both the College itself and its students, faculty and alumni. It also happens to be the driving force behind the College’s new “Why Work” campaign developed by award-winning advertising firm WONGDOODY, which hinges on one question: “Why work for a living?” Because the corollary to that question is that when you love what you do, you’ll never work a day in your life. Compelling, isn’t it?