Alumna Yo Santosa at Ferroconcrete’s downtown studio. Photo: Stella Kalinina
For creative professionals, the allure of Los Angeles goes far beyond ‘You can’t beat the weather.’ In this series, ‘HQ:LA,’ we invite you to meet three thriving entrepreneurs who have made the City of Angels their headquarters. Today: Alumna Yo Santosa.
Continuing from our first stop, we head three miles west in the Entertainment District to find another clash of sounds playing out, this one driven by jackhammers and a rumbling cement mixer.
The noise makes it hard to hear Graphic Design alumna Yo Santosa (BFA 00), founder and creative director of design firm Ferroconcrete, whose rebranding projects include helping turn Pinkberry into an international presence, creating motion graphics for TBS, and redesigning the logo for The Today Show.