We’ve been talking with Los Angeles Times’ higher education reporter Larry Gordon for a few weeks about businesses aiming to sharpen their competitive edge by hiring top design talent. Gordon was intrigued by the notion that corporate leaders have realized market domination in the new innovation economy requires a brain trust of superior design thinkers. Savvy consumers have become more and more discriminating in their choices when purchasing everything from smart phones to urban mobility devices.
Art Center’s record enrollment growth since 2009 is a clear signal of the global increase in demand for innovative design education. The booming interest in design also illustrates corporations’ recognition of the expanding importance of the creative professions to a healthy global business climate. And this increasingly design-centric paradigm is exemplified by Art Center’s continued physical expansion, with the completion of the new HQ for the Fine Art and Illustration Departments at 870 Raymond and the announcement of the purchase of the Mullin Building at 1111 Arroyo Parkway.
Read on to see what Gordon discovered in his conversations with Art Center students and faculty about how the recently opened “Post Office Building” is meeting their needs for light-filled visual art making spaces, and what President Lorne Buchman had to say about the College’s latest acquisition along Pasadena’s “Innovation Corridor.”
What happened to Art Centers motto “Less is more”?
Both my son, (Film 2013) and I (Adv 1979) are Art Center Alumni. So I have paid tuition twice.
I have watched Art center grow and change from its earlier days in the 70″s. It used make a stand for excellence. The currant shocking high tuition made it almost impossible to pay. To sum up: My son said “Art Center it’s just a big business now, not like it used to be.”
However, there no jobs out there for graduates! What global business? Without demand for fine art graduates students are paying to get a minimum wage job in exchange for an ideology. Is a bigger Art Center better? have very mixed feelings about this expansion. Is it loosing it’s soul? I hope I am wrong. Time will tell.
will courses be taught at the arroyo building? Which field?
Joel