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Die-cut with a vengeance: Student repurposing project captured in new video

The boxes and boxes of leftover die-cut letters that returned from the printer along with the 2015-2016 Viewbook, sparked an idea in Product Design faculty member, Frido Beisert. While others may have seen those letters as useless refuse bound for the recycling bin, Frido saw an opportunity to push the creative bounds of his students. As the saying goes, one person’s trash is another’s design challenge.

Frido asked his students one simple question when he presented them with these letters: How can you transform something useless into something useful?

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