Electric cars have their criticisms: failing batteries, lack of plug-ins and egg-shaped designs.
Design veteran and Art Center alum Henrik Fisker — who worked on the BMW Z8 roadster and the Aston Martin V8 Vantage — recently told the Wall Street Journal there’s not a “huge” market for electric cars.
Interestingly, Fisker has also spent the past seven years designing one.
Since leaving Aston Martin in 2005, the Danish-born designer raised more than $1.2 billion to start his own company. Fisker Automotive last year launched its only product, the aptly named Fisker Karma, the world’s first luxury, electric, extended-range vehicle at a price tag of $100,000.
About 1,500 Karma models have sold in the U.S. and Europe (high-profile customers include Leonardo DiCaprio and Justin Bieber) and the company has plans to expand into Dubai and China.