Last week Art Center welcomed advertising superstar Lee Clow, chairman and global director of TBWA\Worldwide, to speak about his work and ideology. Student Chris Gilbert was there and provides this first-person account:

“Whereas old-school advertising had the tendency to err towards the condescension of ‘talking down to’ or ‘talking at’ their consumers, Lee spoke of the need to instead engage and stimulate the minds of the consumers, and the need for ads to be clever and he emphatically reiterated the fact that ‘creativity [in advertising] is now an imperative.’”

Read more and check out Chris’ great blog at chrisgilbertdeisgn.com.