Eight Art Center students participating in a transdisciplinary class through Designmatters were recently commissioned by the Organization of American States (OAS) to create a new identity for its upcoming 100th anniversary. Students were asked to promote greater awareness and reinvigorate enthusiasm for the OAS to the millennium generation. After much deliberation and research, a new identity and core message, “On Common Ground,” was created. This identity espouses the organization’s goals of democracy, human rights, security and development, while engaging a younger audience. 

Tomorrow, Dec. 3, the students will present to OAS leadership the campaign, which includes a Public Service Announcement for television, a new visual identity for the OAS Centennial events, a new website to help connect young people from across the hemisphere, and advertisements targeting the millennium generation. The event will take place at the South Campus Main Gallery at 10 am. Stop by and check it out!