What is your favorite color? If you’re a CEO, your answer will probably be different than most. Results from a 60-second online test are being used to steer people toward a career that matches their personality and strengths.

USA Today reports: “[Psychiatry professor Rense] Lange says no one knows why so much can be learned about a person by the colors they choose. Those answers are buried deep in neuroscience, he says, but it’s just a matter of time before marketers will be able to target products to consumers based on color preferences.”

Read more at USA Today, and take the test. What is your vocational calling?