Brand X wrote a great cover story this week on Art Center Product Design students Jesse Genet and Stéphan Angoulvant and their studio Lumi Co. The pair created a new form of printing onto materials, which they call the Lumi Process.

The cutting-edge technology allows the printing of vivid, photo-like images onto natural materials such as denim, wood and leather without the use of chemicals—something never before done in the world of design.

From the article: “Lumi Co.’s first products — a supple leather wallet printed with an image of the Brewery’s neighboring warehouses and a laptop bag featuring a 1960s Richard Avedon print — might not appear to be anything innovative. After all, photography and design have a history of playing off each other. But what makes their technique unique is that the image is ingrained in the fiber, meaning materials like pleather do not have to be used to display a print.”

Also interesting: Lumi Co got its start last year with funds raised on Kickstarter. Genet explains the process in the video below.

Read more: Lumi Co.’s photographic furniture design