Moving Brands comes to Art Center (short cut) from Art Center College of Design on Vimeo.

Jim Bull reflects with some pride on the terror and exhilaration he felt taking a flying leap into the competitive creative marketplace, equipped with little more than a newly minted design degree, towering student loans and an audacious desire to reinvent the way thoughtful design can turn brands into cultural icons. Parachute definitely not included.

In the years since, Bull and his partners have turned Moving Brands into a global creative juggernaut at the leading edge of design innovation. Moving brands has built its reputation on combining a tech-savvy early adoption mindset with a very analogue approach to “designing and producing emotive experience” for a broad array of clients, including Nokia, Stella McCartney and HP.

Bull visited Art Center earlier this summer to shed some light on the most current best practices in the world of branding. The resulting lecture became an intensive clinic in concise storytelling, design thinking and developing a professional foothold in today’s rapidly evolving creative economy. Because Bull’s talk was jam-packed with vital information for anyone who makes regular stops at the crossroads of imagination and innovation, we created the above highlight reel to clue you in on the tricks of the branding trade.