The words “bus” and “sexy” are rarely used together, but according to Art Center’s Director of Advanced Mobility Research Geoff Wardle, the bus actually can be … well, sexy.

People need to feel “that they have the same level of control over their journey by using the bus as they would if they … took their car right to the outside of their workplace,” says Wardle. “That is where designers need to focus their attention … (They should) consider the whole experience, not just the bus.”

Wardle was recently interviewed as part of Big Think, a global forum connecting people and ideas. Check out his thoughts on the bus and other transportation and sustainability issues  here.