Author Archive

Advertising adds to its deep bench of heavy hitting faculty

Wednesday, September 17th, 2014
Jason Nitti

Jason Nitti

Let’s start the fall by congratulating all of our 2014 award winners. We had a stated mission to win in the major award shows this year, and we did.  Most importantly, we’re beginning to do better work overall. And that, in the long run, will only lead to more awards, better internships, first jobs and more successful careers.

Below is a link to a full list of all of our winners and the awards they’ve won. And again congratulations. It’s a great start. But I’m a greedy guy. And I won’t be happy until we run the table.  That will require more and better entries in more shows, which will lead to more finalists and, ultimately, more hardware.

Here’s to next year.

To that end, we’re adding even more new instructors. They have not only been there and done that; but they’re still doing it every day. They’ve all done plenty of award-winning work at great agencies, and for the clients we admire most: Apple, Nike, Converse, Pepsi, Lexus, Target, Levi’s and more.

Combined with the strong group of teachers we already have, I think it’s safe to say that we have the finest staff the department has ever had, and one that is unmatched at the schools with which we compete.

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How to win at advertising…by really winning

Tuesday, March 18th, 2014

one-show-gold-pencil

The importance of winning awards in our business can’t be underestimated.
It’s essential.

As a student, it can be a big factor in separating you from the hundreds of other grads with great books who are fighting for a rare spot at one of the few top places to work. As a junior, it can elevate your status in an agency and set you up for better assignments and promotions, as well as bring your work to the attention of every other agency looking to hire a star to upgrade their own work. As an agency leader, it can help you gain credibility with clients, potential clients and the media, all of which will lead to building your business.

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Building a better Super Bowl spot, Art Center-style

Tuesday, February 4th, 2014

When I think about what it takes to create a great Super Bowl spot, I can’t help but first think of all of the things we had to tell our teams NOT to do to create one.

  • No animals doing things animals can’t do.
  • No old people doing things old people can’t do.
  • No inanimate objects doing things inanimate objects can’t do.
  • No Martians or other forms of aliens.
  • No cavemen.
  • No deserted islands.
  • Nothing that uses the soundtrack from “2001 Space Odyssey.”
  • Nothing that features a chimpanzee, even if it is doing things chimpanzees can do.
  • No one going to heaven.
  • Nothing that requires you to play me a special effects reel from a company in Finland before telling me the idea.
  • No 70′s hits and site gags.
  • No patriotic attempts to make people cry.
  • And please, no old chestnuts I killed last year.

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