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Creativity 101: Harnessing the power of students’ imaginations

Tuesday, September 17th, 2013
Photographs by Chris Hatcher, PHOT '05

Photographs by Chris Hatcher, PHOT ’05

In 30 minutes, visualize your creative process and recreate it using an 8-and-a-half-by-11 sheet of paper.

This is the first assignment in Creative Strategies, a popular undergraduate Product Design course taught by instructor Fridolin “Frido” Beisert PROD 98, INDU 08, faculty director of Art Center’s Product Design Department.

All 14 students accept the challenge. Walking to the front of the classroom, they each select a single sheet of colored construction paper and take a seat along the row of bare metal tables. As a digital timer, projected onto the wall, starts ticking, the students immediately start cutting, tearing, folding and drawing.

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