Author Archives: Teri Bond

Change to spare: Art Center students develop social innovation campaign to ease homelessness

The Welcome Home Project – “Real Change Movement PSA” from designmatters at art center on Vimeo.

Art Center College of Design student work will gain valuable widespread exposure as the citywide Real Change Movement initiative rolls out with a comprehensive social innovation advertising and public relations campaign. Real Change is a strategic initiative aimed to activate support for tangible, self-sustaining low-cost housing solutions to end homelessness and mitigate panhandling in Pasadena.

The Real Change Movement is the first initiative of its kind within Los Angeles County, to help provide homes for the homeless with funds generated by the coin and credit card donations made through uniquely designed meters. The goal is to install 11 bright orange meters throughout the city at heavily trafficked locations such as the convention center, shopping malls and parking structures. Campaign elements include a website, brochures, power bill stuffers, bus shelters, bumper stickers, elevator door signage, print ads, video and radio public service announcements. For more information, visit realchangemovement.org.

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Money magazine ranks Art Center grads among the most employable in the nation

 

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Alumnus Dan Goods, Visual Strategist at NASA’s Jet Propulsion Laboratory, stands with “Refraction,” an artwork he created with fellow alum David Delgado.

An Art Center education doesn’t come cheaply. It requires a high-deposit, high-return investment of resources, tapping reserves of creativity and cash. But Art Center students know these initial sacrifices will pay off down the road when they emerge with an education custom designed to equip them for creatively and financially fulfilling careers. Money magazine reinforced the College’s reputation for boosting its grads’ professional prospects this week when it ranked Art Center third on its list of 25 of the best college values.

In response to millions of parents seeking colleges that strike a balance between affordability and professional prestige  and training, Money devised a new tool to measure a college’s ROI.  The new ranking places Art Center at number three on its “Value All-Star” list since, according to the editors’ careful calculations, Art Center alumni exceed expectations when it comes to earning. Money found that our grads take home an extra $12,000 per year early in their careers, using criteria based on three equally weighted categories: quality, affordability and career outcomes. The magazine defines outcomes almost entirely in terms of how much students earn after graduation.

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Ready. Set. Snap! Corporate teams stretch boundaries at rubber band-powered Formula-E race

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Team Mattel celebrates record breaking speed after competing in the new Formula-E race Pro-Class category.

Figuring out how to build and power a race car using a 16-foot long rubber band is not your typical corporate team building exercise. But, it turns out, that’s exactly the kind of creative boost the business world needs. For the first time, the international Formula-E race at Art Center included a “Pro Class” category with teams participating from Mattel in El Segundo and Axial, a remote control car company based in Irvine. Competition was fierce and teams were gunning for the gold in the 9th annual “day at the races” showcasing talented students, businesses and even a junior race car design set.

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Art Center in the News | July 2014

 

National Geographic featured Art Center alumna xxx and her award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenasphoto

National Geographic featured Art Center alumna Neeti Kailas’s award-winning device to detect hearing loss being tested on a baby at Vaani Vilas Hospital, Bangalore. Photo: ©Rolex Awards/ Ambroise Tézenas

From National Geographic to The Huffington Post; from stylish sensors for your fingernails to a design to detect deafness in newborns, Art Center’s students, faculty, staff and alumni are media headliners. Click a few of the links below to get a taste of recent coverage about diverse subjects including a mobile home tour through Detroit, origami art on speed, smart growth for future generations of artists and designers, the benefits of naps and much more.

Los Angeles Times praises Art Center’s “smart growth” to meet increased demand for fresh design talent

The newly purchased Mullin Building, at 1111 Arroyo Parkway

The newly purchased Mullin Building, at 1111 Arroyo Parkway

We’ve been talking with Los Angeles Times’ higher education reporter Larry Gordon for a few weeks  about businesses aiming to sharpen their competitive edge by hiring top design talent. Gordon was intrigued by the notion that corporate leaders have realized market domination in the new innovation economy requires a brain trust of superior design thinkers. Savvy consumers have become more and more discriminating in their choices when purchasing everything from smart phones to urban mobility devices.

Art Center’s record enrollment growth since 2009 is a clear signal of the global increase in demand for innovative design education. The booming interest in design also illustrates corporations’ recognition of the expanding importance of the creative professions to a healthy global business climate. And this increasingly design-centric paradigm is exemplified by Art Center’s continued physical expansion, with the completion of the new HQ for the Fine Art and Illustration Departments at 870 Raymond and the announcement of the purchase of the Mullin Building at 1111 Arroyo Parkway.

Read on to see what Gordon discovered in his conversations with Art Center students and faculty about how the recently opened “Post Office Building” is meeting their needs for light-filled visual art making spaces, and what President Lorne Buchman had to say about the College’s latest acquisition along Pasadena’s “Innovation Corridor.”

Tequila Avión’s $10,000 video competition challenges Art Center students to induce thirst

Image from video by finalist, Tatyana Kim

Image from video by finalist, Tatyana Kim

Tequila Avión, in collaboration with the Film Department at Art Center College of Design, has challenged students to create a commercial or viral video for a chance to win a $10,000 grand prize. Through this partnership with one of the world’s premiere design schools, Tequila Avión encourages fans to tune in to the Tequila Avión YouTube Channel to vote for their favorite video. In mid-July, Tequila Avión will announce both the winning viral video and winning commercial, rewarding each with $10,000.

To kick-off the competition, Ken Austin, Founder and Chairman of Tequila Avión, visited Art Center College of Design to share the Avión story.  Film and Advertising students were challenged to create a commercial video or viral video inspired by the “World’s Best Tasting Tequila.” Entries were narrowed down to compete for the $10,000 grand prize in each category.

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Grand Theft Auto: RISE places Film grad in the driver’s seat of a Jaguar spot

Grand Theft Auto: RISE – Live Action Short Film from Gevorg Karensky on Vimeo.

A lifelong fan of cars and games, Gevorg Karensky has fashioned a filmmaking career that brilliantly blends both passions. Born in Russia, he emigrated to the United States in 2002 at the age of 14. For his undergrad Transportation Design thesis at Art Center, the aspiring-surgeon-turned-filmmaker collaborated with Film classmate Cathy Peng (BFA 10) on the game and live action hybrid Grand Theft Auto: RISE.

It became an immediate viral sensation, generating more than 13 million YouTube views and earning Karensky a spot in Saatchi & Saatchi’s New Directors Showcase at the 2013 Cannes Film Festival. Critics praised his raw talent. “[It] blows every other fan-made project I’ve ever laid eyes on completely out of the water” (Sam Gibbs, Gizmodo UK).

Karensky recently wrapped A New Dawn, a launch film for the Jaguar F-TYPE R luxury sports car, which bears his filmic signature that at times blurs the lines between the real and the virtual.

“Art Center opened the doors for me to start creating my very first projects and to experiment,” he says. “It was my home and I was there every single day from morning to night. [It] also gave me a great platform for entry into the real world.”

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This story originally appeared in Art Center’s Spring 2014 Dot magazine, where you can read more about alumni and faculty achievements.

Art Center arrives in force at New York Design Week 2014


With New York Design Week in full swing, the city is teeming with design lovers and luminaries seeking a competitive edge on leading talent and trends. Art Center is featured at two major events: the high-profile International Contemporary Furniture Fair (ICFF) and WantedDesign. Attracting nearly 30,000 tastemakers in the worlds of interior design, architecture, retail, manufacturing, distribution and developers, ICFF is considered North America’s premiere showcase for contemporary design.

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Film alum’s Mother’s Day commercial, a finalist in Chevy competition, set to debut Sunday

Jake Viramontez was busy making documentaries until a contest announcement, sponsored by Chevrolet, calling for spec commercials tying family cars to Mother’s Day inspired him to expand his portfolio into a genre best described as doc-style promotion (aka the heartwarming, triple-hanky TV spot).

He quickly settled on a concept — a dad takes his crying baby out for a joyride in the family Chevy to give mom a moment to rest — derived from his sister’s bout with new-parent fatigue. He then submitted the idea and was picked as a finalist among nearly 300 entries from 34 countries. Now Viramontez’s spot, ‘The Extra Mile,’ will air on Mother’s Day during The Today Show and Good Morning America. “We chose ‘The Extra Mile’ because it’s a beautiful tribute to what Mother’s Day is all about: a day to honor mothers and show appreciation for all of the special things they do every day,” said Paul Edwards, vice president, Chevrolet Marketing at General Motors.

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New librarian Mario Ascencio disrupts the bookish stereotype

 

Mario Ascencio named new librarian. Photo by Jason Hornick

New college librarian Mario Ascencio. Photo by Jason Hornick

As a first-generation library user (and son of immigrant parents from El Salvador) Mario Ascencio possesses an evangelical zeal for his work. A native Angeleno who grew up in South L.A.’s Huntington Park, Ascencio has become a fierce advocate for the equity of information for all. And as of Monday, May 12, 2014, the dedicated, nationally recognized leader will apply his passion for information science to Art Center’s James Lemont Fogg Memorial Library, where he was recently named librarian and managing director.

“I’m excited to return to my native city of Los Angeles,” he said, adding that he always insisted that he would only return to his hometown if the ideal position was offered by the ideal organization. “After almost 15 years living in D.C., I’m thrilled to join Art Center because of its mission, ‘Learn to Create, Influence Change.’ It’s at the core of my personal beliefs that the library and the staff have the power to help students explore and discover themselves as artists and designers, and to ultimately create a positive impact on their learning.”

Ascencio is keenly aware of the important big-picture issues faced by institutions and the role of the library in supporting overall goals and objectives. Looking ahead as the College continues its South Campus expansion close to downtown Pasadena, Ascencio envisions engaging with his colleagues to discover new opportunities to better serve the Art Center community.

Ascencio’s defining library moment occurred at age 17, when he helped an illiterate woman get her first library card. This empowering experience helped him realize how libraries can impact people’s everyday lives, particularly when it comes to the disadvantaged. A leader in promoting library services to Latinos and Spanish-speakers, he was named a Mover & Shaker by Library Journal in recognition of his commitment to improving and promoting library services at the national and international level.