Tag Archives: Advertising

20 Art Center Students Win 2013 ADDY® Awards

Congratulations to the 20 Art Center students and recent alumni who won ADDY® Awards in the 2013 competition! Students received their awards at the ADDY® Gala on March 14 at the Fonda Theatre in Hollywood.

Art Center student winners from the 2013 ADDY Awards

Many of the Gold and Silver ADDY winners produced their projects in Film/Sell, a 14-week class where Film and Advertising majors collaborate on spec ads for their reels. During the class, students go through tons of ideas before landing a concept they can take into production.

“We help them point out what works and what doesn’t, and how their concept plays into the overall brand identity of the product they’re promoting,” said Chris Gehl, who teaches Film/Sell alongside Clio award-winner Nir Bashan. “Our intention with Film/Sell is to create a class that we would have liked when we were students,” said Gehl. “It’s my favorite class to teach, and it is the first time in 20 years that a class like this has existed.”

Sponsored by the American Advertising Federation, the ADDY® Awards recognize excellence in the art of advertising, graphic design, web design, illustration and photography. The AAF Student ADDY® Awards Competition is designed specifically for college students.

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Legendary Automotive Illustrator Art Fitzpatrick Visits Campus

Art Fitzpatrick at Art Center College of Design. Photo by Chuck Spangler.

Art Fitzpatrick at Art Center College of Design. Photo: Chuck Spangler

Considered an icon in the milieu of automotive painting and design, Art Fitzpatrick, recently visited Art Center to share his life work and lessons with students.  With a career that stretched over seven decades, Fitzpatrick, is best known for his more than 700 auto advertisements.  His 1959-71 “Wide Track” campaign for Pontiac is considered by many to be the most recognizable, successful and influential auto ad artwork of all time.

Transportation Design faculty member Richard Pietruska is currently working with Fitzpatrick and arranged for him to visit with students.

“He is an amazing illustrator who has influenced many of us in the automotive design world from the 60′s and 70′s up to the present,” said Pietruska.  “His work captures the true essence of what the cars of that era represented and his passion and skill comes across in his brilliant technique.”

Fitzpatrick continues to produce paintings of his favorite cars today but now works mainly on the computer at his home in Carlsbad, California. He is also an honorary member of the Automotive Fine Arts Society who exhibit at the Pebble Beach Concours d’Elegance.

Find out much more and see his beautiful work at www.fitz-art.com

Take a Trip Back to 1969

Here’s a fun video courtesy of Archives for a drizzly Tuesday—an Art Center promotional film from 1969.

It was directed by Advertising students Wayne Carmona and Gerald Eggers, and funded by the Society of Art Center Alumni. We really love the groovy intro and outro music, and the psychedelic cartoon near the end has us scratching our heads, yet thoroughly entertained. Head over to our new Videos section to view.