Still from the Graphic Design department’s Begin Here video.
Have you watched the Graphic Design department’s new Begin Here video for prospective students? If not, do so now. All finished? Okay, now watch it again. Don’t worry, we’ll wait.
Notice anything unusual? Besides department chair Nik Hafermaas posing with a hawk?
No, you’re not going crazy—several elements in the video change upon a second viewing. For example, the individual students featured during the “people like him and her” portion of the narration. Watch it again and you’ll see yet another pair.
What’s going on here? This two-minute recruitment video is not a video in the traditional sense. Rather it’s an interactive work that mixes together a series of dynamically populated video segments as well as time- and location-based information—like the user’s current location, current weather for both the user and for Art Center students, and the current week and term at the College—into a cohesive narrative.