Artist and ACN instructor Andrew Hall in his studio. Courtesy of the artist.
For the past four years, artist Andrew Hall has taught Design 360 at Art Center at Night (ACN), Art Center’s continuing studies program. Design 360 gives students a whirlwind tour of many of the major disciplines offered at the College, including: advertising, graphic design, filmmaking, illustration, product design and transportation design.
In the class, he asks his students to imagine a product that “protects something” which can be “something obvious like safety goggles” or something more abstract “like a camera, which protects memories.” Then, for the next 12 weeks, students give their product the full treatment—designing everything for it from a logo to a storyboard for a 30-second commercial—and then present it to the class, complete with drawings that show their process. “The presentation teaches the importance of really owning your concept.”
Hall finds the diversity of his students particularly inspiring—some take Design 360 when they’re at a point in their career where “they’re just treading water and need to make a big decision” while others treat the course as a philosophical journey. “Some of them come up with solutions far more cerebral and spiritual than a product you can hold in your hand.” (more…)